Bodylogo
dal 9/5/2002 al 15/6/2002
Segnalato da
9/5/2002
Bodylogo
Nederlands Instituut voor Mediakunst, Amsterdam
The work of Danielle Kwaaitaal, Niels Meulman and Douglas Rushkoff is central to the exhibition Bodylogo. Collectively these artists concern themselves with the links between commerce and the visual arts. An important focus in the exhibition is the malleability of identity. In this, the body and the logo are seen as personifications of identity.
Daniëlle Kwaaitaal
Niels 'Shoe' Meulman
Douglas Rushkoff
May 11 - June 15, 2002
Opening May 10, 5:00 - 7:00 p.m.
The work of Daniëlle Kwaaitaal, Niels Meulman and Douglas Rushkoff is
central to the exhibition Bodylogo. Collectively these artists concern
themselves with the links between commerce and the visual arts. An
important focus in the exhibition is the malleability of identity. In this,
the body and the logo are seen as personifications of identity. Even as
identity is subject to change, the exhibition creates a field of tension
where boundaries can be stretched and new visions arise.
Daniëlle Kwaaitaal is constantly in search of the right charge and energy
for her work. In this search she makes no distinctions in medium or
discipline. Niels Meulman always goes to the limits in his work. In it he
calls into question the dividing lines between art and advertising, street
and museum, text and image. Douglas Rushkoff focuses on the factors that
influence the forming of identity. In his books he analyses the extent to
which people, cultures and institutions create and influence each other's
norms and values.
Kwaaitaal and Meulman will be showing both old and new work in the
exhibition, supplemented with texts by Rushkoff. In addition, new work will
be presented which arises from the trio's collaboration.
Opening hours gallery: Tuesday Saturday 1-5 pm, free entrance
The artists
Since the time she studied at Amsterdam's Rietveld Academy, Daniëlle
Kwaaitaal has been working with photography and video. Her first
photomontages were compositions of various body parts. Although the strange
combinations gave rise to some confusion, the different parts were still
always recognizable. Because of the technical complexity of her
photomontages she sought refuge with the Paintbox computer, becoming one of
the first Dutch artists to utilize it. This technique gave her the
possibility of developing totally new forms which were abstract and sensual
at the same time. The images were still always assembled from various
fragments of the body, but they were now almost never recognizable as such.
Her 1991 series representing the five senses has lent its title, Body Logo,
to this unique cooperative project. Daniëlle Kwaaitaal still takes the
body as the starting point for her work, although now it is not just her own
body. More and more she focuses on the forms of identity. Her work has been
shown in Tokyo, Taipei, London, Paris, Milan, Berlin, New York and other
cities. In The Netherlands she is represented by Torch Gallery.
http://www.daniellekwaaitaal.nl
Niels Meulman began his career by making his self-chosen tag Shoe familiar
on the streets of Europe and the United States. Through graffiti he came in
contact with calligraphy, typography and the world of graphic design as an
assistant to Anthon Beeke. In 1993 Meulman decided to begin working
independently, starting the agency Caulfield and Tensing, which in 1997 had
a staff of ten. Together with Michael Schaeffer he acquainted the world
with a new, fresh look at design, new media and advertising. It was
therefore a great surprise for many when in 1999 he decided to go to work
for the largest Dutch advertising agency, FHV/BBDO. Having since left
there, Meulman has again gone his way independently: "Shoe is Back". Niels
Meulman is still known for his unusual and much talked-about logos.
http://www.caulfield.nl/
http://www.blammo.nl/whatsup/
http://www.graffiti.org/shoe/index.htm
Pulitzer Prize winner Douglas Rushkoff is professor of Media Culture in the
interactive telecommunications program at the University of New York. He is
a writer, speaker and social theoretician. His best known books are
Cyberia: Life in the Trenches of Hyperspace, The genderX Reader, Playing
the Future and Coercion: Why We Listen to What 'They' Say. Douglas Rushkoff
analyses the manner in which people, cultures and institutions share and
influence each other's values. Or as Rushkoff himself says, "I am trying to
insert some human control, some human thought, and some real human
intention back into what we're doing."
http://www.rushkoff.com
Image: danielle kwaaitaal "bodylogo" (hands) 1991
Marieke Istha
Communicatie
Nederlands Instituut voor Mediakunst
Montevideo/Time Based Arts
Keizersgracht 264
1016 EV Amsterdam
T 020 6237101
F 020 6244423