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The 50jpg

Centre de la photographie Geneve CPG, Geneve

The 50JPG (50 Days for Photography in Geneva) is a triennial devoted to photography. The event this year is focusing on the theme of the photographic archive with thirty exhibitions, a colloquium, portfolio viewing and lectures. The opening exhibition 'La Revanche de l'Archive Photographique' takes stock of this infinitely rich field that resonates closely with 'Visual Culture'. By considering the period from the 1970s to the present day, it reconnects with the spirit of the avant-gardes and also shows a range of works that are all closely or distantly related to political art or art policy.

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The 50JPG (50 Jours pour la Photographie à Genève – 50 Days for Photography in Geneva) is a triennial devoted to photography initiated by the Centre de la photographie Genève (CPG) in 2003. In 2010 it will be held for the 3rd time. Each triennial uses photography to question a contemporary set of problems.

After REPRÉSENTATION DU TRAVAIL/TRAVAIL DE REPRÉSENTATION in 2003 and PHOTO-TRAFIC in 2006, the event this year is focusing on the theme of the photographic archive. Around thirty exhibitions are planned, as well as a colloquium, a portfolio viewing and lectures.

4 June – 31 July 2010

LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE (PHOTOGRAPHIC ARCHIVES HIT BACK), an exhibition devised by Joerg Bader, will constitute the central focus of the 50JPG festival and will take place from 4 June to 31 July 2010. It will bring together some thirty artists coming from all sorts of background, and will be held at the Centre de la Photographie Genève (CPG) – Bâtiment d’art contemporain.

There are two main reasons linked to archives that have allowed photography, which was a mere slave of art history, just a faithful reproducer of paintings and sculptures relegated to the cellar, to attain the noble level of the museum of fine art.
On the one hand, the artists of the historical avant-gardes, in their fervour to transform society and life, used photography as a medium that could touch a wider public than that of art, via the mass media. A number of their protagonists, such as Hannah Höch, Laszlo Moholy-Nagy or Alexander Rodchenko, among others, secretly kept archives of photographs.
On the other hand, museums of fine art started to highlight works by photographers who were aspiring to constitute archives through their photographic documents. Eugène Atget is the first in this lineage. His work inventorying Old Paris was turned to good account by the Surrealists at the end of the 1920s and served as a model for Walker Evans and Berenice Abbott. In the post-war era the “inventory” of the German population at the time of the Weimar Republic by August Sander was an example for Bernd and Hilla Becher in particular. All these photographers were involved in what Walker Evans calls the “documentary style”, one of the characteristics of which is in fact the ambition to set up an archive. Today, the nature of the photographic archive interests a growing number of photographers and artists. Confronted with the avalanche of photographs produced daily, more and more producers of images are becoming archivists-iconographers.

LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE takes stock of this infinitely rich field that resonates closely with “Visual Culture”. By considering the period from the 1970s, with for example Christian Boltanski or Bernd & Hilla Becher, to the present day, it reconnects with the spirit of the avant-gardes and also shows a range of works that are all closely or distantly related to political art or art policy.

LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE goes beyond the framework of a conventional exhibition of photographs. It offers not only a broadening outside the field of contemporary art, by including stances reflecting political militancy, anthropology or photo-reportage, and also showing photographic productions from the most varied points of view, giving prominence to methods of presentation that are not restricted solely to vintage prints mounted behind glass and with a cardboard mat.

The following are among the artists invited:
Claudia Andujar, Roy Arden, Ariella Azoulay, Bernd & Hilla Becher, Mabe Bethônico, Ursula Biemann, Christian Boltanski, Marcelo Brodsky, Banu Cennetoglu, Martin Dammann, Silvie et Chérif Défraoui, Jeremy Deller/Alan Kane, documentation céline duval, Dora Garcia, Jochen Gerz, Catherine Gfeller, Lois Hechenblaikner, Edward Hillel, Jacob Holdt, Jean-Jacques Lebel, Armin Linke, Gustav Metzger, Susan Meiselas, Gabriele & Helmut Nothhelfer, Uriel Orlow, Peter Piller, Ricardo Rangel, Rosangela Renno, Guadalupe Ruiz, Marie Sacconi, Joachim Schmid, Sean Snyder, Larry Sultan & Mike Mandel, Meir Wigoder...

LA REVANCHE DE L'ACHIVE PHOTOGRAPHIQUE will be presented in a reduced form at the Museu da Imagem e do Som (MIS) in São Paulo in 2011/12.

Exhibition catalogue
The catalogue of the exhibition LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE (French and English) will be published in Summer 2010. It will be about 200 pages in length and will offer each artist in the exhibition a double page with at least two colour illustrations. It will also include critical texts analysing the theme of the photographic archive in the field of “Visual Culture”. Several academic authors have been invited to participate, including: Ariella Azoulay, Sueli Rolnik, Christian Hubert-Rodier, Hubertus von Amelunxen and Irit Rogoff. The artists of our partner institutions and galleries taking the photographic archive as their theme will also be included.

Around its keynote exhibition LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE (PHOTOGRAPHIC ARCHIVES HIT BACK), the Centre de la photographie Genève brings together other institutions, art galleries and alternative spaces in the region that are staging photographic exhibitions. These come within the thematic scope of photographic archives (IN section), or offer photographic exhibitions outside that theme (OFF section). Nearly thirty places have subscribed to the event, including: the Centre d’art contemporain, the Musée d’ethnographie of Geneva, the Mamco, the Musée international de la Croix-Rouge et du Croissant-Rouge, the Musée de Carouge and the Place de Sardaigne, the Musée d’art et d’histoire, the Cabinet d’arts graphiques, the Fonds municipal d’art contemporain, the University Hospitals of Geneva, the Villa du Parc (Annemasse), Blancpain Art Contemporain, Cramer+Cramer, Muro gallery, LiveInYourHead, Bafa Foto, Stargazer, the galerie Turetsky, TMproject, the galerie Focale (Nyon) and Analix Forever.

Colloquium – D’une archive à l’autre (From one archive to another)
Set up in collaboration with the Haute école d’art et de design (HEAD) – Geneva within the framework of WORK.MASTER, a workshop held with the students, and with the support of the National Fund for Swiss Scientific Research (FNRS), this colloquium will question the themes associated with archives in contemporary art following the official opening of LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE. This will involve the following contributors: Ariella AZOULAY, critic | Jean-Michel BACONNIER, artist and assistant, HEAD – Geneva | Andrea CERA, composer and musician, Ircam, Paris | Vincent DUCLERT, EHESS, Paris | Carles GERRA, artist, critic and curator | Serge MARGEL, philosopher, HEAD – Geneva | Francesco PANESE, UNIL/EPFL, Lausanne | Claire DE RIBAUPIERRE, anthropologist and director, HEAD – Geneva | Christoph KELLER, artist | Christophe KIHM, critic, curator, HEAD – Geneva | Olivier LUGON, art historian (UNIL/EPFL) | Uriel ORLOW, artist | Marie SACCONI, artist, HEAD – Geneva...
4 and 5 June 2010 9.00 – 17.00
Bâtiment d’art contemporain

Portfolio viewing The portfolio viewing FOTOBILD has been set up for the first time in Geneva as part of the 50JPG. It is being organized in collaboration with photomarketing (Berlin), the largest organizer of this sort of event in Germany. International photography experts are being invited to share their experience with artists and emerging photographers. The photographers will meet curators, critics, gallery owners, artistic directors, publishers and representatives from institutions throughout the world, and will have the opportunity to present their works at scheduled 20-minute sessions, receive high-quality feedback and establish personal contacts. For conditions for participation and enrolments, please have a look on or
from 12 to 14 June 2010
Bâtiment d’art contemporain

In the context of the exhibition A Madagascar. Photographies de Jacques Faublée, 1938-1941, the MEG is organizing a reading of texts from the catalogue on which Joerg Bader, the director of the CPG, has collaborated A Madagascar: lecture d’images d’archives Par Pascal Rebetez.
8 June 2010 at 19.30 (visit of the exhibition with commentary at 18.00)
MEG Carl-Vogt

Jacob Holdt’s participation in the exhibition LA REVANCHE DE L’ARCHIVE PHOTOGRAPHIQUE will result in a lecture.
22 June 2010 at 18.30
Bâtiment d’art contemporain

Presentations of international photography festivals by their directors and other events are also planned in the course of the month of June.

Detailed programme of the festival available on

Image: Claudia Andujar, Horizontal 2 of the series Marcados, 1981 – 2006, polyptyque en 12 parties - 38,5 x 57 cm chaque image

Press contacts:
Alexandra Theiler t +41 (0)22 3292835 f +41 (0)22 3209904 or
Heymann, Renoult Associées

Opening on 3 June 2010 from 6 pm

Centre de la photographie Genève
Bâtiment d’art contemporain
10, r. des Vieux-Grenadiers 1205 Genève
Hours: Tues-Sun 11.00-18.00

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