Bau Magazine from the 60s and 70s. The display includes original issues of the magazine published in a period when a group of influential Austrian architects and artists including Hans Hollein, Walter Pichler, Gunther Feuerstein and Oswald Oberhuber amongst others, took over its editorship.
The ICA is
the first significant presentation
in the UK
: Magazine for Architecture and
published by the
Central Association of Austrian
The seminal architect
of experimental group
and former ICA Director
discuss the period
on 19 June
Original issues of the magazine published between 1965 and 1970 will be displayed; a period when a group of influenti al Austrian architects and artists including Hans Hollein, Walter Pichler, Günther Feuerstein and Oswald Oberhuber , took over its editorship . The magazine became a platform to explore new experimental ideas which consider ed architecture beyond mere concrete and instead venture d into the realms of art and politics. This radical interdisciplinary approach to architecture was crystallised in the 1968 issue of Bau in which the highly influential architect Hans Hollein boldly claimed th at 'Everything is Architecture'. From a lipstick, a portrait of Che Guevara to an astronaut suit and the performances of the Viennese Actionist Otto Mühl ; all could be considered architectural, in an aim to question the pre - war functionality that defined modernist architecture.
Bau demarcated itself from other experimental publications of that time through its size which was closer to that of a glossy fashion magazine as well as its creative use of advertising. W hilst the magazine included key texts by philosophers, artists and architects , it also retained a playful quality, rich in imagery drawn from architecture and urbanism but also art and popular culture.
Whilst new experiments in architecture were flourishing internationally with the likes of Archigram and Street Farmer in the UK , Metabolism in Japan, and the publication Domus in Italy ; Austria played a key role during this period with several other architectural figures such as Coop Himmelb(l)au , Haus - Rucker - Co , ZÜND - UP , Salz der Erde and Missing Link , who introduced collage, drawing, performance and film int o their architectural practice. Although this is the first significant presentation of Bau in the UK , the ICA hosted an e xhibition of a rchitectural g raphics in 1973 that included Adolfo Natalini, Hans Hollein and Coop Himmelb(l)au.
Research Adviser: Dr. Eva Branscome
Image: Cover of Bau, Magazine for Architecture and Urban Planning (detail), 1969
Naomi Crowther Tel: 020 77661407 Email: email@example.com
Exhibition opening: Tuesday 28 July, 6.30-8.30pm
Institute of Contemporary Arts ICA
The Mall, London, SW1Y 5AH
Wed - Sun, 11am-6pm, until 9pm on Thursdays.