Christopher Anderson
Jonas Bendiksen
Robert Capa
Henri Cartier-Bresson
Antoine D'Agata
Thomas Dworzak
Alex Majoli
Trent Parke
Paolo Pellegrin
George Rodger
David Chim Seymour
Mikhael Subotzky
Peter van Agtmael
Donovan Wylie
C/O Berlin, International Forum For Visual Dialogues, presents the work of 14 Magnum photographers from the agency's founders to the current generation. The exhibition 'Shifting Media. New Role of Photography' focuses on the power of photography and the resulting importance and evolution of photojournalism. During the 'Photography Days. Ten-Year Anniversary of C/O Berlin' which run parallel to the exhibition, scholars, photographers, and experts from print and online media, television, and advertising discuss the new demands being placed on the medium of photography in an age of growing digitization.
Photography Days
Ten-Year Anniversary of C/O Berlin
C/O Berlin, International Forum For Visual Dialogues, presents from July 15 to 18, 2010. the Photography Days
on the topic Shifting Media . New Role of Photography. The event focuses on the power of photography and the
resulting importance and evolution of photojournalism. During the Photography Days scholars, photographers, and
experts from print and online media, television, and advertising will discuss the new demands being placed on the
medium of photography in an age of growing digitization.
This Photography Days celebrates the ten-year anniversary of C/O Berlin, which was founded in the Postfuhramt on
July 14, 2000. To mark this occasion, C/O Berlin additionally presents over 200 works of the world-famous agency
Magnum Photos, thus returning to the theme of its first exhibition. The opening is on Thursday, July 15, 2010 at 7
pm. The exhibition is shown until September 19, 2010 at the Postfuhram.
Along with exhihibition and Photography Days, internationally known photographers will hold lectures providing
insight into their work, personal views, and experiences. Representatives of leading photographic institutions like
Foam, Amsterdam, ICP, New York, and Fotomuseum Winterthur will hold lectures to discuss current tendencies in
photojournalism. At screenings, photographers selected for the Talents program will show their work.
Live acts in the evenings, BBQ, and a lounge will round out the program of events for C/O Berlin’s ten-year anni-
versary.
The effects of digitization have transformed photography as well. Because of this acceleration of information ex-
change, increased competition, and market restructuring, many photojournalists, agencies, and media have been
compelled to reorient their work and their trade. The future of phot journalism will be discussed in five panels by
Thomas Demand, Artist, Andrea Holzherr, Agentur MAGNUM, Beate Gütschow, Artist, Gerhardt Steidl, Pub-
lisher, Thomas Hoepker, Photographer, Ulli Michel, Getty Images, Maurice Weiss, Photographer, Christian von
Borries, Artist, Jan Hegemann, Hogan & Hartson Raue, Frank Briegmann, Universal Music, Simon de Pury, Art
Dealer, Ivo Wessel, Collector, Michael Diers, Art Historian, Urs Stahel, Director Fotomuseum Winterthur, Roberto
Koch, Director Contrastro, Walter Keller, Publisher, Alessandra Mauro, Director Forma Mailand, Christopher
Philipps, Curator ICP New York, Marloes Krijnen, Director Foam Amsterdam, Matthias Harder, Curator Helmut
Newton Foundation, and many more.
There will be four lectures by Saul Leiter, Anders Petersen, Beat Streuli and Edward Burtynsky.
Panel 1 – Blogs, Feeds, Web 2.0 – The future of photojournalism after the digital revolution.
With classic photojournalism, a great deal of time and money was needed to decide on topics, conduct research,
and create and publish the work. The interaction between photographer, photographic agency, and publisher deter-
mined the quality, timing and price of the publications. Today, democratization, the breakdown of hierarchies, and the
Internet’s acceleration of media speed are breaking down work processes that had evolved over time. Professional
photojournalists now compete with amateurs worldwide to publish images of current events and socially relevant
topics faster; publishing houses are dwindling and market forces shifting. At the same time, the demand for visual
and especially multimedia images is staggering. The panel will discuss the changes in photojournalism, and the op-
portunities and risks they entail.
Panel 2 – Pictures for everyone! The end of the copyright?
C/O Berlin . Oranienburger Straße 35/36 . 10117 Berlin-Mitte
Explicit information stating who created the image, the photographer’s right to the image and negative, and the
resulting improvement in marketing opportunities for photographers—the image copyright as we know it today was
established by the agency Magnum Photos over 60 years ago. But digitization and the Internet have changed photo-
graphic reproduction and distribution radically. Originally conceived as a right the photographer providing protection
against misuse, today the copyright held by the “brilliant creator” of an image is increasingly being ignored, either
consciously or unconsciously, in the everyday digital reality of users worldwide. Does the possibility to copy work wit-
hout any losses mean increased freedom or usurped artistic control? Will it mean lost revenues or new opportunities?
The panel will discuss political issues and possible solutions from legal theory.
Panel 3 – Vintage prints in the glass case, or screens on the wall?
Photographic institutions between preservation and communication
Slides or negatives, vintage or modern prints—these concepts engage exhibition organizers to this day. Yet in this
age of digitalization and mass reproduction, the question of the photographic original and its aura are increasingly
passed over. Perhaps in the future there will only be exhibitions of modern or exhibition prints, and none that include
historical materials and valuable hand-printed work from private collections. At the same time, lens based media—
artistic work involving projected and moving images—open up wholly new themes and formats for presentation in
museums and exhibition venues. Analog or digitial: is it the quality that is the decisive point? What has all this gained
for the visitor to the exhibition, and what has been lost? In the panel, representatives of international institutions will
discuss the new perspectives of the medium of photography and its impacts on current and future museum and
exhibition practices
Panel 4 – The photograph – between unique art object and mass-produced product.
Valuation and pricing on the art market.
Thanks to its reproducibility, photography has always been met with a degree of skepticism on the art market.
Vintage prints, unlimited editions, or one-of-a-kind prints—the categories of photographic prints, their origins and do-
cumentation, and thus their value are subject to particular rules. But how is market value and purchase price determi-
ned? Who are the major players on the international photography market? The panel will explore the different facets
and boundaries of this medium as “objet du désir,” somewhere between euphoria, consumerism, and speculation.
Panel 5 – Paper as a photographic base—is the printed photo book still a viable medium?
For over a thousand years, paper has been the predominant medium for information exchange—for text, pictures,
and of course also photography. Photo books are masterpieces of design and composition; they are the expression
of carefully conceived concepts and specific intentions. And with the disappearance of photo spreads in magazines
and newspapers, they have also become one of the most important forms of presentation for photography. With the
range of digital books and applications available, the medium of the photo book will change even more—from quick
publication to rare collector’s piece. The panel will introduce important players at the international level and explore
the current role of the photo book.
For the detailed schedule and the list of participants please visit our website http://www.co-berlin.com.
Postfuhramt
Oranienburger Straße 35/36 . 10117 Berlin-Mitte
Opening hours daily . 11 am to 8 pm
Date July 15 to 18, 2010
One-day pass 15 euros . reduced 10 euros
Three-day pass 20 euros . reduced 15 euros
including exhibition
--------------------------------
Shifting Media . New Role of Photography
C/O Berlin, International Forum For Visual Dialogues, is pleased to announce the exhibition Shifting Media . New
Role of Photography, presenting the work of 14 MAGNUM photographers from the agency’s founders to the
current generation. The exhibition will run from July 16 to September 19, 2010. The opening will take place on
Thursday, July 15, 2010, at 7 p.m. at the Postfuhramt on Oranienburger Straße 35/36, 10117 Berlin.
This exhibition celebrates the ten-year anniversary of C/O Berlin, which was founded in the Postfuhramt on July 14,
2000. To mark this occasion, C/O Berlin presents over 200 works of the world-famous agency Magnum Photos, thus
returning to the theme of its first exhibition. The exhibition focuses on the power of photography and the resulting
importance and evolution of photojournalism. During the Photography Days, which will run parallel to the exhibition,
scholars, photographers, and experts from print and online media, television, and advertising will discuss the new
demands being placed on the medium of photography in an age of growing digitization.
The image – and particularly the photographic image – has increased in importance as a communication form over
the course of the twentieth century. Photography conveys information directly, tells compelling stories, captures situ-
ations, creates portraits of people. But above all, photography triggers emotions. Capturing the perfect moment with
a well-trained eye is the aim of every ambitious photojournalist. Photography’s use in the media is a phenomenon of
extraordinary importance: it has radically transformed how the masses see, and has opened a window to the world.
Photography has ushered in a new age of visual mass media – both in a humanist enlightenment sense, and as a
powerful instrument of propaganda and manipulation.
The effects of digitization have transformed photography as well. The dissemination of information on current events
by trained photographers is rendered obsolete in an age when the average cell phone user can react instantaneously,
sending snapshots all over the world. Today, amateurs are involved in the dissemination of information. Because of
this acceleration of information exchange, increased competition, and market restructuring, many photojournalists,
agencies, and media have been compelled to reorient their work and their trade.
The changes in photojournalism from its inception, through its prime, and up to the transformation currently under-
way – the exhibition illustrates the phases of modern photojournalism, tracing the more than sixty-year history of
Magnum Photos alongside the changing demands of the mass media and its users. A focal point of the exhibition is
classic photo reportage—a format traditionally printed on paper, as seen in book and magazine publications as well
as exhibition prints. The expanding presence of photography in the print media is evidenced in the photographs and
selected magazine publications of the four Magnum founders. After all, it wasn’t particular photos that made Magnum
extraordinary, but the agency’s strong presence in the media as a source for professional visual material. Magazines
like Life, Look, Paris Match, Die Zeit, Der Spiegel, Stern, The Sunday Times Magazine, and Fortune on display in the
exhibition demonstrate the various channels of distribution. Films, videos, and installations by the current generation
of Magnum photographers reveal how dramatically the goals and target audiences have changed: the photojournalis-
tic work of their predecessors has given way to images that no longer circulate primarily in magazines or print media,
but that find their place as artworks on museum walls.
The Photographers Christopher Anderson, Jonas Bendiksen, Robert Capa, Henri Cartier-Bresson, Antoine
D’Agata, Thomas Dworzak, Alex Majoli, Trent Parke, Paolo Pellegrin, George Rodger, David Seymour, Alec Soth,
Mikhael Subotzky, Ilkka Uimonen, Peter van Agtmael, Donovan Wylie
The independent photographic agency Magnum Photos was founded in New York in 1947 by Robert Capa,
Henri Cartier-Bresson, George Rodger, David Seymour, and Rita and William Vandivert. Their primary goal was to
strengthen the position of photojournalists and protect them from the growing newspaper and magazine market.
By introducing the copyrighting of images – keeping the copyright in the hands of the photographers, not the media
printing their work – the agency played a central role in the history and evolution of modern photojournalism. Today
the cooperative has 40 full members and 16 correspondents, and has offices in Paris, London, New York, and Tokyo.
Press contact Mirko Nowak
Auguststr. 5a . 10117 Berlin
Phone 030.28 09 19 25
presse@co-berlin.com
Opening Thursday, July 15, 2010, at 7 p.m.
Postfuhramt
Oranienburger Straße 35/36 . 10117 Berlin-Mitte
Opening hours daily . 11 am to 8 pm
Admission 10 Euro . reduced 5 Euro
Photography Days July 15 to 18, 2010