Sophie Percival
dal 28/7/2011 al 13/8/2011
Segnalato da
28/7/2011
Sophie Percival
Transition Gallery, London
Transition Gallery Prize, Chelsea College of Art & Design. The Prize is a contemporary art award set up in 2009. A solo exhibition at the gallery, with support and advice, is awarded to a Chelsea BA graduate for outstanding work and Transition announces that this year's recipient is Sophie Percival.
The Transition Gallery Prize is a contemporary art award set up in 2009. A solo exhibition at the gallery, with support and advice, is awarded to a Chelsea BA graduate for outstanding work and Transition is pleased to announce that this year's recipient is Sophie Percival.
Percival begins with a preoccupation with an encountered environment, which can vary from a computer game, a drained swimming pool, awkward hairdressing salon or bizarre bathroom showroom, as she explores what it is that makes this place feel significant. Working in a variety of media, Percival explores the contradictions inherent in translating fantasy, virtual or imaginary spaces to reality. Her particular interest lies in how we socially interact as consumers and how our desires are affected by media and advertising.
After her first visit to America last year, Percival created three individual, but interwoven, pieces of work. The universal influence of American TV and advertising immerses us in its culture. Exploring these influences and relationships, Percival's video, "The O.C. Showroom", combines audio from the American TV series, "The OC", with corresponding footage taken in British suburban kitchen and bathroom showrooms.
"Pools from the Plane" is an idea of a romanticised foreign place. The anticipatory view from an aeroplane window holds us as we imagine what it would be like in a new place. Swimming pools symbolise another way of life in a warmer climate and Percival, removing all buildings from a found image, creates a large, poster-like fantasy landscape that cannot be visited, inhabited or owned.
Finally, "Beverly Hills Mansions" is a series of 10 photographs of houses in California where the affluent residents choose their dream homes, resulting in many different recognisable styles juxtaposed. Hollywood is idealised all over the world, yet the homeowners in Beverly Hills build their American dream based on elsewhere.
Opening: 29 July 2011 - 18:00
Transition Gallery
8 Andrews Road (Unit 25a Regent Studios) London
Hours: Fri-Sun 12-6pm
Free admission