16/4/2012
Dimensions of Design
Hugo Boss, Milano
Il Vitra Design Museum celebra il XX anniversario della storica collezione di sedie in miniatura ormai icone della produzione dell'azienda. Parallelamente, un simposio e' ospitato il 18 aprile alla Triennale.
Twentieth Anniversary of the Miniatures Collection
With the exhibition “Dimensions of Design”, the Vitra Design Museum celebrates the twentieth anniversary of the Miniatures Collection. Since its launch in 1992, the miniatures of the Vitra Design Museum have become a widely famous museum product – and a prime example of ways in which thematically ambitious and culturally relevant products can be developed to augment the finances of a museum. During this period, the Vitra Design Museum has developed miniature models of over 100 classic furniture designs, which are meticulously crafted as exact replicas of the originals. Because of their superior quality, the miniatures are collected and studied by design connoisseurs and enthusiasts around the world. The exhibition “Dimensions of Design” at the HUGO BOSS flagship store provides an overview of the most important pieces in the Miniatures Collection of the Vitra Design Museum, while also offering insights into design history. At the same time, the objects are staged in a way that pays homage to an extraordinary museum product.
Symposium in Milan
During the Milan Furniture Fair 2012 the Vitra Design Museum will organise in cooperation with Premsela, the Netherlands Institute for Design and Fashion, an international symposium entitled “Never Mind the Mainstream. About Industry and Experiment in Design". The event takes place on 18 April 2012 from 2 pm to 5 pm at the Milan Triennale. Participants include Aaron Betsky, Jurgen Bey, Konstantin Grcic and Hella Jongerius as well as representatives from institutions such as Philips Lighting and the Eindhoven Design Academy.
“Never Mind the Mainstream. About Industry and Experiment in Design”
Wednesday, 18 April 2012, 2 – 5 pm
Triennale di Milano, Agorà (1st floor),
Viale Alemagna, 6, I-20121 Milan
The event will be conducted in English.
Free admission, limited number of participants
Contact: Laura Maifreni
communications@design-museum.de
Opening: Tuesday, 17 April, 7 pm
HUGO BOSS Menswear Store
Corso Matteotti 1, 20121 Milan
Hours: 10:30 am – 8:30 pm