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2/4/2003

Commodification of Buddhism

Bronx Museum of the Arts, New York

Taking a fresh approach, Commodification of Buddhism will explore the growing phenomenon of the appropriation of Buddhist symbols and their widespread circulation in the commercial domain. In recent years, Buddhism has been increasingly assimilated by popular culture.

From Hollywood films dating back to The King and I to Martin Scorsese's Kundun; the popularization of the Shaolin monk in kungfu movies; and the Beastie Boys' music videos have brought mass media attention to Buddhism. Recent Oscar-nominee Richard Gere continues to keep Buddhism and the Dalia Lama's struggles on the front pages.

Recently the Buddha's image has been used in a wide range of commercials and marketing plans including the Apple's iMAC "Think Different" ad campaign featuring the Dalai Lama, the clothing designs of Vivienne Tam, CD compilations of "downbeat" or lounge music, vegetarian restaurants, and trendy Manhattan nightspots, among others.

Commodification of Buddhism explores the growing phenomenon of the appropriation of Buddhist symbols and its widespread circulation in the commercial domain. The works in the exhibition range from an overt critique of the Western appropriation of Buddhist statues to a more celebratory attitude towards the popularization of Asian cultural icons. The exhibition, on view April 3 - June 15, 2003, features worksx{2014}sculpture, photography, video, and installationx{2014}by a dozen contemporary artists: Sanford Biggers, Calimocho Styles (Eduardo Abaroa and Ruben Ortiz-Torres), Michael Joo, Jon Kessler, Dinh Q. Lê, Mariko Mori, Nam June Paik, Rudolf Stingel, Tseng Kwong Chi, Martin Wong, Mimi Young, and Jennifer Zackin.

Every Sunday, Wednesday, Thursday, Friday, Saturday starting 04/03/2003 through 06/15/2003

Bronx Museum of the Arts
1040 Grand Concourse Bronx
New York

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