21/7/2000
Virtual Telemetrix
SFMoMA, San Francisco
Selections of the Work of John Bielenberg from the Permanent Collection of Architecture and Design. In 1991 designer John Bielenberg invented Virtual Telemetrix, Inc., and embarked on a series of projects exploring the practice of graphic design through the identity of this fictitious corporate entity. Including an annual report, a product catalogue, a Web site, and a case study for a Las Vegas casino, Virtual Telemetrix cunningly questions the role of the designer as image-maker in contemporary culture.
Selections of the Work of John Bielenberg from the Permanent
Collection of Architecture and Design
With the invention of a fictitious company, Virtual Telemetrix, Inc. (VT), in 1991, John
Bielenberg began a series of witty design projects to create a satirical corporate entity. An
annual report, a product catalogue, a Web site, and, most recently, a case study for a Las
Vegas casino address issues related to the practice of graphic design and the role of the
designer as image-maker in contemporary culture. The Virtual Telemetrix installation will be
the latest episode in this ongoing corporate saga.
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