21/7/2000
Design afoot
SFMoMA, San Francisco
Athletic Shoes 1995 - 2000. Featuring over 150 shoes from more than a dozen companies such as Adidas, Converse, Nike, Oakley, Polo and Prada, Design Afoot traces the recent evolution of athletic footwear design in which the line between fashion footwear and high performance shoes has blurred. It presents shoes that are both expressive and disciplined, integrated and collaged, and both representative of what they do and part of an overall tribal outfit.
Athletic Shoes 1995 - 2000.
Featuring over 150 shoes from more than a dozen companies such as Adidas, Converse,
Nike, Oakley, Polo and Prada, Design Afoot traces the recent evolution of athletic footwear
design in which the line between fashion footwear and high performance shoes has blurred. It
presents shoes that are both expressive and disciplined, integrated and collaged, and both
representative of what they do and part of an overall tribal outfit. The exhibition showcases
these shoes in lines of shelves that give the viewer a chance to compare the various
attributes of these objects. "Within the context of the Museum, we will judge these athletic
shoes for the design they have to offer even as they disappear in the blur of movement and
advertisement," states Aaron Betsky, SFMOMA curator of architecture, design, and digital
projects.
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