calendario eventi  :: 

X

7/4/2013

Beijing Design Week

OCA Officine Creative Ansaldo, Milano

Beijing Design Week presents
DESIGN IN COMMON - CONTEMPORARY CHINESE DESIGN IN MILAN:

“A TASTE OF CHINA – DESIGN AROUND THE TABLE”
&
“SLOW SEATING, TEA DRINKING”

Following the success of its 2012 participation to Salone del Mobile and the establishment of a sistership program with Milan Design Week launched in that occasion, Beijing Design Week (BJDW) returns in the spaces of Ex-Ansaldo in Zona Tortona with an unprecedented program of both exhibitions and events – a preview of the traditional appointment of late September hosted by the capital, which this year reaches its third edition.
While affirming its role as the internationally recognized event dedicated to design in China, BJDW renews its mission of support, promotion and development of the domestic design field, with a cultural project of new as well as consolidated partnerships, under the aegis of its appointment as UNESCO City of Design in 2012.
The project for Salone, which occupies the entire 900sqm of Officine Creative Ansaldo, features the works of more than 30 among designers, brands and independent studios from China, Hong Kong and Taiwan, presented within a thematic journey inspired by the richness of food culture, conviviality and the social complexity of its rituals.

Developed under the artistic supervision of Beatrice Leanza, new creative director of Beijing Design Week, the project is designed along two main frameworks:

- “A TASTE OF CHINA – DESIGN AROUND THE TABLE”, promoted with the special collaboration of ‘Show the World’, a non-profit cultural association dedicated to the valorisation of Chinese ethnic crafts and heritage. The show introduces the work of 10 renowned architects and designers from greater China arranged in 4 main sections, namely ‘In The Family’, ‘Domestic Comfort’, ‘Tea Stories’ and ‘Cups, Bowls, Pots and Flasks’.

- “SLOW SEATING, TEA DRINKING”, curated by Zhu Xiaojie for Red Star Meccalline Group, bears continuity with ‘Slow Seating’, the project presented last year in Milan. By exploring the world of tea culture, it presents a series of richly filled scenarios where a variety of tea sets and ceramics are placed within interiors settings of furniture and décor by more than 20 Chinese brands.

The exhibition is conceived as a voyage across objects, furniture and tableware articulated across interlinked stage-sets which reflect on the practice and the meaning of ‘sharing around the table’, by alluding to how contemporary lifestyle, trends and stylistic choices are informing as well as changing traditional habits, both in the private and the public realm.
The setup by the Milan-based studio dotdotdot (www.dotdotdot.it) with graphic design by Beijing D-T-Z-W Design studio (www.d-t-z-w.com) is realized as a live theatre of images, visual and material references, that contextualize more emphatically the creative ramifications of designers and creatives of different generations. Well-known figures like Yung Ho Chang, Neri&Hu, Freeman Lau, among other active brands and designers, are presented aside of young and emerging voices, so offering a ‘taste’ of the bewildering variety of contemporary expressive languages, where aesthetic and conceptual factors as well as formal, technical and material strategies are at play between tradition and avant-garde.
Visitors will also find relevant information about the upcoming BJDW, which this year celebrates Amsterdam as its Guest City.

The participation of BJDW to Salone 2013 sports also a series of events, performances and talks realized in collaboration with its contributing sponsors and institutions. The project is made possible thank to the continued support of Red Star Award and China Red Star Macalline Group.
An illustrated catalogue with texts, images and information about the featured works and the designers will present the project.

Designers & Brands:
Yung Ho Chang, Lv Yongzhong, Jeff Shi, Wu Wei, Chen Darui, Chi Wing Lo, Freeman Lau, Alan Chan, Neri&Hu, Yanfei Chen, Bo Hang Zhang, Da Xiang Zhu, Shao Fan, Opal, MoreLess, Qumei Furniture, U+ Furniture, Roling, Pinwuliuxing, Dragonfly Design Center, Sun yun, A-Zenith, Blue Shanghai White, IFD-GAFA, Design MVW, Yang Ming Jie, Darture, CHUNZAI, Landbond Furniture, ACF, SANSA, Daran Design.

Press Preview: Monday April 8, from 15:00 until 20:00

Opening Party: Wednesday April 10, from 19:00 (by invitation)

Press Office: Studio Roscio - Via Bistolfi, 49 Milano
Tel. 023450212 - 023495882; fax 02311844 e-mail: info@studioroscio.com

Officine Creative Ansaldo
via Tortona, 54 Milano
Orari:
10.00 – 23.00 (chiusura ingresso alle 22.00)
Domenica 14 aprile chiusura alle 18.30

stampa

permanent link