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1/10/2003

Marco Brambilla

New Museum, New York

HALFLIFE
IN NEW MUSEUM OF CONTEMPORARY ART'S ZENITH MEDIA LOUNGE

New York, NY (August, 6, 2003)-From October 2 through December 7, 2003, the New Museum of Contemporary Art presents Marco Brambilla: HalfLife in the Zenith Media Lounge. Taking the game Counter-Strike-the popular first-person shooter, multi-user video game-as the subject of his exhibition, Brambilla transports us physically and psychologically to a cyber-cafe in Garden Grove, Orange County (a town that boasts the highest concentration of cyber-cafe's in the U.S.). In Counter-Strike, users log onto separate computers to play against each other on one of two teams: terrorists and counter-terrorists. Brambilla's project presents video footage of close-ups of the players' faces while they are absorbed in the game, edited footage from the game itself, and surveillance-style imagery of the cyber-cafe. The confluence of physical and virtual realms is a general theme of Brambilla's project-specifically our desire to view "real" people and events through a variety of popular media, from television to video games. HalfLife illuminates our sense of alienation within public, shared spaces and investigates our cultural fascination with spectacle.
Anne Ellegood is the guest curator of this exhibition.

HalfLife is comprised of three components: Garden Grove-a video of gamers playing Counter-Strike in a cyber-café in Garden City; Surveillance-video footage of the faces of the competitors, projected in large format in the gallery; and, Game Engine-a video of imagery taken from the actual Counter-Strike game.

About Marco Brambilla
Born in Milan in 1960, Brambilla worked as a commercial and feature film director before turning in 1998 to video and photography projects. Brambilla has exhibited in international venues such as the Kunsthalle in Bern, Switzerland, and his work is included in the collections of both the Guggenheim Museum and San Francisco Museum of Modern Art. In 1991, he was commissioned by Creative Time to present a project on the Times Square Panavision Screen. Brambilla now lives and works in New York City.

Public Programs
Conversations with Artists
Sat. Oct. 4, 2003 4-5:30PM
As part of the ongoing Conversations with Artists Series, guest curator Anne Ellegood speaks with artist Marco Brambilla about Halflife.
(Zenith Media Lounge)

Counter-Strike Competition
Tues. Oct. 28 6:30-8PM
Visitors can compete against each other in the Zenith Media Lounge in a game of Counter-Strike, the popular multi-user, first-person shooter game that is the subject of Marco Brambilla's project.
(Zenith Media Lounge)

About the Zenith Media Lounge
Zenith Media Lounge is a digital and media art technology collaboration with Zenith Electronics Corporation. Located on the New Museum Store level, the Zenith Media Lounge is New York City's only museum space dedicated to the exhibition and exploration of digital art, experimental video and sound works. Programming in the Zenith Media Lounge is ongoing and is always free. Zenith Media Lounge exhibitions and public programs are supported by the Rockefeller Brothers Fund, the Jerome Foundation and the New York State Council on the Arts.

About the New Museum of Contemporary Art
The New Museum of Contemporary Art, founded in 1977 and located in the heart of Soho, is the premier destination for contemporary art in New York City. With an annual schedule of dynamic exhibitions, the Museum presents the most innovative and experimental work from around the world. Debate and discussion about contemporary culture are encouraged through a broad range of educational programs, publications, performances, and new media initiatives. The New Museum recently announced plans to build a new, 60,000 square foot facility at 235 Bowery.

Museum Hours
Tuesday - Sunday: noon - 6:00PM
Thursday: noon - 8:00PM*
Closed Monday

Store Hours
Monday - Sunday: noon - 6:30PM
Thursday: noon - 8:00PM

Admission
$6.00 general; $3.00 students/seniors
Free for members; visitors 18 and under free
*Thursday 6:00-8:00PM $3.00
Zenith Media Lounge free

Directions
Subway: 6 to Spring Street or Bleecker Street
N/R to Prince Street
C/E to Spring Street
F/S to Broadway Lafayette
Bus: #1/#5/#6/#21 to Houston Street or Broadway

The New Museum has received major stabilization support for 2003 operations and programs from the Andrew W. Mellon Foundation, the Carnegie Corporation, and the Booth Ferris Foundation.

The New Museum of Contemporary Art receives general operating support from the New York State Council on the Arts, the New York City Department of Cultural Affairs, JPMorganChase, the Helena Rubinstein Foundation, and the members of the New Museum.

For more information please contact the Public Relations Office at 212-219-1222 ext. 394 or email

New Museum of Contemporary Art
Location 583 Broadway, New York, NY 10012
(between Houston and Prince Streets in SoHo)
Telephone 212-219-1222
Fax 212-431-5328

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