McMaster Museum of Art
Hamilton
Alvin A. Lee Building, University Avenue, McMaster University 1280 Main Street W
905 5274548 FAX 905 5274548
WEB
General Idea Editions 1967 - 1995
dal 19/11/2003 al 4/1/2004
905 5259140 FAX 905 5274548
WEB
Segnalato da

Larissa Ciupka


approfondimenti

General Idea
Barbara Fischer



 
calendario eventi  :: 




19/11/2003

General Idea Editions 1967 - 1995

McMaster Museum of Art, Hamilton

A retrospective exhibition featuring over 200 items produced between 1967 and 1995 by the renowned Canadian artists' collective General Idea (Jorge Zontal, AA Bronson, Felix Partz) pioneers of conceptual and media-based practices in Toronto and produced work including installation, performance, video, photography, as well as edition-based works. Curated by Barbara Fischer. Co-presented by the Art Gallery of Hamilton.


comunicato stampa

Canada's best-known collaborative team of artists - General Idea's Jorge Zontal, AA Bronson, and Felix Partz - came to international attention for their incisive interventions in the contemporary media environment. Pioneers of conceptual and media-based practices in Canada, their work included performance, video, installation, photography, as well as the manufacture of numerous mass-produced items such as wallpaper, posters, and magazines.

Seminal in the history of art in Canada and internationally, their collaboration became a model for artist-initiated activities and successive generations of younger artists. To this day their work remains acutely relevant, not only as a model for collaboration, but also for the articulations of queer identity and the imaginative formation of alternative communities. General Idea perfected the principle of inhabitation of the forms of popular and media culture (such as boutiques, "Life" magazine, beauty pageants, press conferences etc.), and of bending these to their own needs.

An integral, important part of General Idea's practice has been the design and fabrication of mass-produced articles, multiples and editions. Including postcards, prints, posters, as well as wallpaper, balloons, crests and pins, General Idea editions are not just a commercial product, that is, secondary or even subordinated manifestations of more important original works. Instead, they form an important and coherent grouping of the complete work and the group's broader artistic concepts, such as the notion of the image as virus, and the devaluation of originality, copy-right and artistic genius. The editions provide a glimpse of the development of artist-initiated networks in Canada, and key to General Idea's ironic and critical analysis of the art business, the gallery as a commercial enterprise, and of the role of the media.

Organized by the Blackwood Gallery (University of Toronto at Mississauga), General Idea Editions 1967-1995 presents the first definitive exhibition and complete retrospective of General Idea's edition-based works. The exhibition follows nearly a decade after two members of General Idea -- Jorge Zontal and Felix Partz -- died of AIDS-related causes in 1994. Spanning nearly thirty years, the exhibition presents over 200 items, including prints, postcards, posters, photo-based projects, multiples, serial publications, flags, and crests, beginning with works produced before the formation of the group as such, through to their historically unprecedented artistic collaboration to the final object XXX Voto (for the Spirit of Miss General Idea), 1995, published posthumously by AA Bronson, the last surviving member of the group.

The exhibition and publication received the generous financial assistance of the Ontario Arts Council, the Canada Council for the Arts, and the Andy Warhol Foundation for the Visual Arts (New York). The circulation of the exhibition is made possible through the support of the Department of Canadian Heritage, Museums Assistance Program.

Opening reception at the McMaster Museum of Art: November 20, 2003, 7-9
pm

McMaster Museum of Art
Alvin A. Lee Building, University Avenue,McMaster University 1280 Main Street West,
Hamilton, ON L8S 4L6

Museum Hours
Tuesday- Friday 11 - 6 pm
Thursday evenings 7-9 pm Sunday 12-5 pm
Closed Mondays, Saturdays, statutory holidays, and for one week between Christmas and New Years.

IN ARCHIVIO [1]
General Idea Editions 1967 - 1995
dal 19/11/2003 al 4/1/2004

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