23/4/2014
The Other Art Fair
Ambika P3, London
The sixth edition features work by 100 of the best, unrepresented artists coupled with a dynamic program of talks, workshops and events.
The Other Art Fair, the UK’s leading artist-led fair, is delighted to announce details of its sixth edition in spring 2014. The fair will take place between 24th and 27th April 2014 at Ambika P3 in Marylebone and will feature work by 100 of the best, unrepresented artists coupled with a dynamic program of talks, workshops and events.
Amongst a growing number London art fairs, The Other Art Fair offers a unique but inclusive experience which appeals to both art aficionados and novices. It allows visitors to interact directly with the artists, learning about their practice, the meaning of a work and even bartering. The growing number of artist applications as well as visitors with each edition is testament to the success of the formula. The fair provides artists with a platform not only to sell their work but also to forge connections with creative professionals and find inspiration or collaborations with other artists.
The forthcoming edition of the fair follows on from the unprecedented success achieved at the fair’s fifth inauguration in October 2013. Taking place for the first time during Frieze Week, The Other Art Fair attracted over 12,000 visitors with 3,500 attending on the opening night alone. Marking a significant departure for the fair, it also moved to East London’s primary destination for creative events, The Old Truman Brewery, sharing the space with Moniker Art Fair. Together, The Other Art Fair and Moniker Art Fair, created one of the most successful satellite events of London’s art week.
The fair’s unique premise earnt it praise for standing out amongst the many art events that coincided with Frieze. The Evening Standard commented: “the nice thing is you get to deal directly with the artists rather than the middle men” whilst Arts London News wrote: “It was not just The Other Art Fair, it was the other art experience of being in an intimate community… In the shadow of Frieze Week, the hundred odd unrepresented artists showed the London art scene how it is done.”
In addition to the positive reception from the media, the fair also had great interest from some of London’s leading contemporary art galleries, with attendance by representatives from Lisson, Blain|Southern, Christies, National Print Gallery, Alan Cristea, Frith Street Gallery, and Lazarides to name a few.
As well as the artworks on display, The Other Art Fair also offers a selection of talks, workshops and events for visitors of all ages and interests.
Visitor Activities:
Live Performance
Continuing from the success seen at previous editions, the fair will present a series of performances including live acoustic music, a DJ and a theatre group to greet visitors upon arrival.
Food
Utilising the unique space at Ambika P3 in a new way, The Other Art Fair will create a lively street food market for visitors to sample food from London’s most interesting pop-up restaurants.
Drinks
Sipsmith will return to The Other Art Fair to serve delicious, handcrafted cocktails, this time created in a ‘Spring Garden’ where scents, visuals as well as tastes merge for a sensory experience.
Talks & Workshops
Partnering with leading London cultural organisations, there will be a variety of talks, curated walks and interactive workshops available for visitors to participate in throughout the weekend.
Taxidermy
By popular demand, The Other Art Fair’s Taxidermy Workshops will return with this edition, allowing visitors to craft and take home their own anthropomorphic creations.
Photo 21
Showcasing the work of twenty-one of the most talented photographers from around the globe, Photo 21 has been critically acclaimed for bringing together a diverse range of upcoming fine art photographers.
Print Studio
New to the fair, visitors will be able to witness live screen-printing of limited edition prints exclusively designed by participating artists.
Date & Create
A new, novel dating experience, giving arty singles the chance to find romance. Like speed dating but better because sketching replaces the small talk! Advance booking required.
Kids Create
Children aged between 3 and 10 can participate in variety of artistic activities from following a creative treasure hunt around the fair, to unleashing their artistic flair in a series of arty challenges.
Artist Activities:
The Other Art Fair is dedicated to supporting emerging artists and finding additional ways of helping each artist fulfil their potential. As part of the pre-fair support package, all exhibitors are offered:
Pre-Fair Workshop
Artists will have the opportunity to attend a workshop at a leading art gallery led by the Gallery Director, the Fair Director Ryan Stanier and a previous participant of the fair.
Lectures
Partnering with Trudie Stephenson from The Art Insider, The Other Art Fair will host a series of lectures specifically designed to support emerging artists. Each will feature discussion between industry experts and will cover topics such as entrepreneurial approaches to the art world.
Mentor Programme: An initiative that supports exhibiting artists and budding curators, the mentor programme is a platform for MA curatorial graduates from The Courtauld Institute of Art and Sotheby’s Institute of Art to give one-to-one support to artists, advising them on pricing, self-representation and stand organisation.
Online Shop: New to the fair with this edition, every participating artist will be given a profile on The Other Art Fair’s online shop, allowing them to continue selling their work through the platform for the entire year.
The Other Art Fair
At the inaugural launch in November 2011, the fair showcased the work of 80 of the UK’s best unrepresented artists. Hosted at the Bargehouse on the South Bank, it was a great success, attracting 4,300 visitors over three days. Since then the fair has continued to grow with each instalment, and all three spring editions have been held at Ambika P3 in Marylebone. In autumn 2013, The Other Art Fair was timed to coincide with Frieze week, sharing The Old Truman Brewery with Moniker Art Fair. Becoming one of the largest satellite attractions of London’s art week, there were over 12,000 visitors to The Other Art Fair with sales increasing by 17% since the previous edition.
Image: Maria Konstanse Bruun, You are to me what I was to her, 2012. Photography, 75 x 50 x 1 cm
For press enquiries and image requests please contact Paget PR:
e: hermione@pagetpr.com
t: 020 7836 2703
Private View: Thursday 24th April 2013, 5pm - 9pm
Ambika P3
University of Westminster, 35 Marylebone Road, London, NW1 5LS
Opening Hours:
Friday 25th April 2013, 11am - 6pm
Saturday 26th April 2013, 11am - 7pm
Sunday 27th April 2013, 11am - 6pm
Entry: Tickets from £6 in advance