A Mercantile Novel: a candy-making factory inside the gallery in collaboration with Colombina
With his exhibition A Mercantile Novel, the artist has recreated a candy-making factory inside the gallery in collaboration with Colombina, one of the premier food companies in Colombia. During the course of the exhibition, tens of thousands of candies are being produced and given away for free at the gallery. Gallery visitors and volunteers are invited to take candy and share it throughout the city's five boroughs, whether on foot, by bike, by taxi, by subway, by bus, etc., thus reflecting all modes of typical transportation throughout New York City and the diversity of its communities. The exhibition's own website, mercantilenovel.com, documents the show itself through visitors who wish to share their candy-sharing journeys by posting photos, comments, and videos via social media.