Adolfo Natalini
Coop Himmelb(l)au
Hans Hollein
Walter Pichler
Gunther Feuerstein
Oswald Oberhuber
Bau Magazine from the 60s and 70s. The display includes original issues of the magazine published in a period when a group of influential Austrian architects and artists including Hans Hollein, Walter Pichler, Gunther Feuerstein and Oswald Oberhuber amongst others, took over its editorship.
The ICA is
delighted
to present
the first significant presentation
in the UK
of the
influential
Vien
na
-
based architectural
magazine
B
au
: Magazine for Architecture and
Urban
P
lanning
,
published by the
Central Association of Austrian
Architects.
The seminal architect
Peter Cook
, founder
of experimental group
Archigram
and former ICA Director
will
discuss the period
around
the exhibition
on 19 June
2015.
Original issues of the magazine
published between 1965 and 1970
will be displayed;
a period when
a
group of
influenti
al Austrian architects and
artists
including
Hans Hollein, Walter Pichler, Günther Feuerstein and Oswald
Oberhuber
,
took over its editorship
. The magazine became a platform to explore new
experimental
ideas
which
consider
ed
architecture
beyond mere concrete
and
instead venture
d
into the realms of
art and politics.
This radical
interdisciplinary approach to architecture was crystallised in the
1968 issue of
Bau
in which the highly influential
architect Hans Hollein boldly claimed th
at 'Everything is Architecture'.
From a lipstick,
a portrait of Che Guevara
to
an
astronaut suit
and
the performances of
the
Viennese Actionist
Otto Mühl
;
all
could be considered architectural, in an
aim to question the pre
-
war functionality that defined modernist architecture.
Bau
demarcated itself
from other experimental publications of that time
through its size which was closer to that of a
glossy fashion
magazine
as well as
its
creative
use of advertising.
W
hilst
the magazine included
key
texts by
philosophers, artists and architects
,
it
also
retained a playful quality, rich in imagery drawn from
architecture
and
urbanism
but also art and popular culture.
Whilst new experiments
in
architecture were
flourishing
internationally with the likes of
Archigram
and
Street Farmer
in
the UK
,
Metabolism
in Japan,
and the publication
Domus
in Italy
;
Austria
played a key role during this period
with
several other
architectural figures
such as
Coop Himmelb(l)au
,
Haus
-
Rucker
-
Co
,
ZÜND
-
UP
,
Salz der Erde
and
Missing Link
, who
introduced
collage, drawing, performance and film int
o their architectural practice.
Although this is
the first significant presentation of
Bau
in the UK
,
the ICA hosted an
e
xhibition of
a
rchitectural
g
raphics
in 1973
that
included Adolfo Natalini, Hans Hollein and Coop Himmelb(l)au.
Research Adviser: Dr. Eva Branscome
Image: Cover of Bau, Magazine for Architecture and Urban Planning (detail), 1969
Press contact:
Naomi Crowther Tel: 020 77661407 Email: naomi.crowther@ica.org.uk
Exhibition opening: Tuesday 28 July, 6.30-8.30pm
Institute of Contemporary Arts ICA
The Mall, London, SW1Y 5AH
hours:
Wed - Sun, 11am-6pm, until 9pm on Thursdays.