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13/10/2004

Frieze Art Fair 2004

Regent's Park, London

The largest contemporary art exhibition and programme of events ever staged in the UK

Details of the Frieze Art Fair 2004 were announced today (26th April), with organisers Matthew Slotover and Amanda Sharp promising the largest contemporary art event ever to be held in the UK. The announcement was timed to coincide with the confirmation of the Fair s galleries list and the announcement of Deutsche Bank, owner of the largest corporate collection of contemporary art, as title sponsor of this year s Fair.

Featuring 140 of the world s leading contemporary art galleries culled from a list of more than 400 applicants this year the fair will host new additions from Moscow, Beijing, Melbourne and Auckland, as well as some notable new participants from mainland Europe and USA, alongside many of those from last year s critically acclaimed and commercially successful inaugural event.

Showing over 1,000 artists all housed in London s Regents Park, in an enlarged temporary structure designed by architect David Adjaye Frieze Art Fair 2004 will be the largest single contemporary art exhibition ever staged in the UK.

The supporting programme of events includes commissions by leading artists; talks with leading art professionals; educational events for local schools; and a music programme. With many more activities yet to be confirmed, this October will see London play host to a major city-wide art festival.

One thing is certain: with 40,000 estimated visitors, including some of the biggest players in the art world, this is one week in the calendar when London will indisputably be the most important city for art.

Preview: 14th October

Directors: Amanda Sharp, Matthew Slotover
Curator: Polly Staple
Directors: Amanda Sharp, Matthew Slotover
Curator: Polly Staple
Selection Committee: Gavin Brown, Sadie Coles, Jeanne Greenberg Rohatyn, Martin Klosterfelde, Maureen Paley, Eva Presenhuber, Toby Webster
Architect: David Adjaye
Graphic Design: Graphic Thought Facility

Frieze Art Fair 2004: a festival for art lovers, a feast for art buyers
"We couldn't have hoped for a more successful inaugural fair" comments Matthew Slotover, Co-Director, Frieze Art Fair 2004. "However, as successful as Frieze Art Fair 2003 was, we see it more as a statement of intent - an initial building block upon which we can develop Frieze Art Fair as an annual headline event in the global art calendar and a showcase that reinforces London's status as one of the most important art centres in the world. "Last year we were mentioned in the same breath as Art Basel; Miami Beach and the Armory" comments Amanda Sharp, Co-Director, Frieze Art Fair 2004. "This year, our aim is to make sure we justify such comparisons - and hopefully exceed all expectations. Working with some of the world's best galleries, curators, architects and artists, we are confident that we can achieve these goals. If all goes according to plan, Frieze Art Fair 2004 will be a festival for art lovers, and a feast for art buyers."

Galleries and Artists
Selection Committee
The committee consists of respected art dealers Gavin Brown of GBE (Modern) New York; Sadie Coles of Sadie Coles HQ, London; Jeanne Greenberg Rohatyn of Salon 94, New York; Martin Klosterfelde of Klosterfelde, Berlin; Maureen Paley of Interim Art, London; Eva Presenhuber of Galerie Eva Presenhuber, Zurich; and Toby Webster of The Modern Institute, Glasgow. The committee selected the 140 galleries according to strict criteria to stimulate debate about contemporary art and culture whilst showing the most dynamic contemporary galleries working today. This rigorous selection procedure ensures Frieze Art Fair 2004 is one of the best places to see and buy contemporary art.
A full list of all galleries selected is included in the editors notes.

Galleries
The enviable roster of galleries taking part in Frieze Art Fair 2004 makes the fair one of the unmissable events in the contemporary art calendar and the largest ever staged in the UK.

Fact and Figures
With a total of 140 leading galleries from around the world, the fair has expanded to include such high profile names as Gladstone Gallery, New York; Jablonka, Cologne; and Andrea Rosen, New York. Of them, 26% are from USA, 44% from mainland Europe, 21% from UK, 9% from rest of world.

New Galleries
To ensure fair representation of emerging up-and-coming artists, an additional contingency has been made for younger galleries. This includes young and dynamic galleries such as john connelly presents and Daniel Reich Gallery, New York; and Christina Wilson, Copenhagen.

Sales
Frieze Art Fair 2003 was an incredible commercial success, with overall estimated sales of between 16-20 million.

Frieze Art Fair
Yearbook To coincide with Frieze Art Fair 2004, the organisers will publish a yearbook, to act as both a fair catalogue and also a snapshot of contemporary art. Each gallery can propose up to three artists for inclusion in the Frieze Art Fair Yearbook. The yearbook is an art lover s bible, edited to show the best of what the fair and the art world has to offer. The book includes comprehensive listings of all galleries at the fair, making it an indispensable tool for anyone interested in buying or learning about contemporary art.

Projects: In Fair
Artists Commissions (full details pending)
Polly Staple has again been appointed to commission new works of art for the fair featuring up-and-coming as well as established artists. Last years commissions were met with critical acclaim and proved to be a talking point at the fair, with the more unique commissions such as Klaus Weber s Public Fountain LSD Hall and Paola Pivi s Untitled (Slope) being covered by the international media.

Talks (content to be announced)
Frieze Art Fair 2004 plans to build on the success of last years programme by presenting another series of talks featuring international curators, critics, collectors and artists to debate timely issues arising from the production and collecting of contemporary art. Previous panel members have included Adrian Searle, Art Critic of the Guardian; Roberta Smith, Art Critic of the New York Times; Artist Lucy McKenzie; Laura Hoptman, Curator of Contemporary Art at the Carnegie Museum of Art; Daniel Birnbaum, Director of Portikus and Peter York, writer, author and broadcaster on art. Members have discussed topics as diverse as the role of the contemporary collector to the emerging trend of marketing culture.

Educational Programme (full details pending)
Frieze Art Fair s dedication to art goes beyond that of an annual art fair: it is committed to making a lasting contribution to the way art is perceived and to its future. To this end, the organisers have developed an educational programme aimed at schools in the local area. The children have a chance to attend the fair and learn more about the art on show and also take part in workshops to develop their own ideas.

Events: Off-Site
Music Programme (content to be announced)
As well as providing a diverse programme of art events, Frieze Art Fair has developed a music programme curated by musician Steve Mackey and Dan Fox, Associate Editor of frieze. The music programme aims to bring together an eclectic range of musicians and contemporary artists with common interests in the potential of pop music culture. The 2003 programme was a great success and saw exclusive performances by Relaxed Muscle, Schneider TM and Selfish C***.

Frieze Art Fair at Regents Park
Structure and Design
The unique 150,000 square foot structure has been designed by David Adjaye, famed for his sculptural and innovative approach to building design and his collaborations with artists. The signage and print design will be undertaken by contemporary design agency Graphic Thought Facility.

Layout and Facilities
The expanded space will incorporate a larger area for galleries and new commissions, as well as more cafes and restaurants. Food will again be provided by Mark Hix, Chef Director of the Ivy and Caprice restaurants.
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Artists' Projects
Adam Chodzko
Annika Eriksson
Emma Kay
Los Super Elegantes & assume vivid astro focus
Aleksandra Mir
Roman Ondak
Portikus
Joanne Tatham & Tom O'Sullivan
Nicola Trussardi Foundation
Pae White

Talks

Contemporary Collecting
Harald Falckenberg
Alistair Hicks
Susan May
John A. Smith
Chair: Andrew Renton
Friday 15 October 1pm

The Future Museum
Charles Esche
Yuko Hasegawa
Beatrix Ruf
Igor Zabel
Chair: Richard Flood
Friday 15 October 4pm

New Internationalism
Vasif Kortun
Chus Martinez
Neil Mulholland
Adam Szymczyk
Chair: Alex Farquharson
Saturday 16 October 1pm

Art In Public
Jeremy Deller
Yvonne Force Villareal
James Lingwood
Per Gunnar Tverbakk
Chair: Claire Bishop
Saturday 16 October 4pm

The Psychology of Collecting
Hilary Rubenstein
Haim Steinbach
Eric Troncy
Chair: Alice Rawsthorn
Sunday 17 October 1pm

Where is Adventure? What is Culture?
Trisha Donnelly
Christian Jankowski
David Robbins
Nancy Spector
Chair: Matthew Higgs
Sunday 17 October 4pm

Access to all projects and talks is included in the Frieze Art Fair admission ticket. Seats for each day's talks can be individually booked at the auditorium ticket desk from 11am on that day; you must then arrive at the auditorium 15 minutes before the talk starts in order to guarantee your place, any returns will subsequently be made available.

The Frieze Art Fair Artists' Projects and Talks Programme is curated by Polly Staple and commissioned by Frieze Foundation; with the support of the Arts Council of England, London Development Agency, Arts and Business, and the Culture 2000 programme of the European Union, in association with Portikus, Frankfurt and the Nicola Trussardi Foundation, Milan.

Ticket hotline: 0870 890 0514 (24hrs)
Group Bookings: 0870 899 3342

Address: South Side, Regents Park, London
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Project:
Fondazione Nicola Trussardi presents:
I'LL BE YOUR MIRROR

Frieze Art Fair Artists' Projects Programme 2004
City Inn Westminster Hotel, London
October 15th - 18th, 2004

Invited to conceive and organize a special project for the Frieze Art Fair Artists' Projects Programme 2004 the Fondazione Nicola Trussardi has decided not to appear within the fair, but rather to operate in a more unexpected situation.

The Fondazione Nicola Trussardi has invited a wild bunch of international artists to disperse rumours, doubts, and questions in the rooms of the City Inn Westminster Hotel, where most of the guests and exhibitors of the fair are staying. I'LL BE YOUR MIRROR spreads words and thoughts by Monica Bonvicini, Mircea Cantor, Martin Creed, Jeremy Deller, Trisha Donnelly, Michael Elmgreen & Ingar Dragset, Gabriel Kuri, Adam McEwen, Richard Prince, David Shrigley.

The artists' statements - as loud as screams or as gentle as whispers in the dark - are scribbled directly on the rooms´ mirrors, opening small fractures within intimate spaces. Suspended somewhere between a public confession and a political declaration, I'LL BE YOUR MIRROR acts as a silent soundtrack or a piece of gossip passing from mouth to mouth among the guests and the
public of the Frieze Art Fair.

Neither a museum nor a collection, the Fondazione Nicola Trussardi acts as an agency for the diffusion of contemporary art in a wide variety of contexts and channels: since 2003, Fondazione Nicola Trussardi has commissioned and produced site-specific works by Michael Elmgreen & Ingar
Dragset, Darren Almond and Maurizio Cattelan, conceived for the public spaces of the city of Milan. This activity is also accompanied by a series of more agile projects such as publications, inserts in magazines, and mail projects devoted to the dispersion of contemporary art in every aspect of our daily lives.

I'LL BE YOU MIRROR is: Monica Bonvicini, Mircea Cantor, Martin Creed, Jeremy
Deller, Trisha Donnelly, Michael Elmgreen & Ingar Dragset, Gabriel Kuri,
Adam McEwen, Richard Prince, David Shrigley.

City Inn Westminster Hotel, London: October 15th - 18th, 2004

For further information on Fondazione Nicola Trussardi please contact:
Flavio Del Monte / Press Office
Fondazione Nicola Trussardi / Piazza della Scala, 5 / 20121 - Milan, Italy
T. +39 028068821 / F. +39 0280688281
http://www.fondazionenicolatrussardi.com
press@fondazionenicolatrussardi.com

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