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7/2/2002

Design Now.Austria

Hara Museum, Tokyo

"The Making of Design Now.Austria"

Lecturer: Reiner Zettl (curator of the exhibition, Assistant Professor at the University of Applied Art, Vienna)/

February 8 (Fri.), 2002 19:00-20:30

Fee: Regular: 2,000yen, Museum member and up to 2 guests 1,000yen

EXHIBITION Hara Museum of Contemporary Art

DESIGN NOW. AUSTRIA

January 26 Sat. - April 7, Sun. 2002

The stunning fin de siecle art that blossomed in Vienna from the end of the nineteenth century through the early twentieth century and the Viennese design trends centered on the Viennese Guilds had an immeasurable influence on the history of modern design. So dazzling was this era that history has tended to overlook the developments in Austrian design that took place thereafter, especially the period from the 1970s onward. To rectify this, this exhibition provides an overview of the current situation and historical background behind modern Austrian design, whose resurgence is once again becoming a focus of intense interest within the world of design.

In line with the International Style's idealization of functionality in architecture and industrial products, the aim of modern design in the twentieth century was a "universality" that could be accepted by all people. This tenet was severely criticized in the post-modernist design movement from the mid-1970s, led by Vienna-based architect Hans Hollein, a dynamic theorist active from the late 1960s who incorporated his controversial ideas in his own work. In the 1990s, with the waning of the post-modernist trend, the concept called "universal design" gradually became a principle interest within the world of design, accompanied by a major theoretical and conceptual shift among designers and architects. The ideal of "universal design" was no longer the unilateral pronouncement of grand principles and the forcing of design on the people, but rather maximum flexibility in response to the diverse needs of the users. This concept of universal design was strongly colored by the ideas of the Austrian design critic Victor Papanek, who exerted a major influence on international design from the late 1960s to the early 1970s.

Having inherited the theories of Hollein and Papanek, Austrian design today, at least in part, is aspiring after design principles that are in tune with a more individual human scale, a scale that bridges the gap between the on-going problem of globalization versus regional culture. DESIGN NOW.AUSTRIA seeks to introduce these new principles by showing 30 examples of the most exciting work being done in the design scene today, ranging from the sophisticated industrial design of Porsche, to the casual yet "high-touch" fashion design of young designers such as Helmut Lang, computer graphics, and noise music and album jacket design with deep links with the Austrian club scene.

The curators for the exhibition, Gregor Eichinger and Christian Knechtl, have an architectural and design office in Vienna and are themselves active in the field of design, with past work that includes the design of exhibits at the MAK (Austrian Museum of Applied Arts). In DESIGN NOW.AUSTRIA, the two men have brought together their curatorial and design skills to create a venue that is itself an expression of contemporary Austrian design.

This exhibition is an attempt to examine how the cutting-edge architectural and design theories of Hans Hollein and Victor Papanek, first proposed thirty years ago, have been passed down and applied within the contemporary Austrian design scene, and how those theories have been further developed through the diverse talent and unique expression of contemporary Austrian designers.

This exhibition has been organized by the Hara Museum of Contemporary Art and The National Museum of Modern Art, Kyoto under the auspices of Austrian Embassy, and has been supported by ASICS Corporation, Honda Motor Co., Ltd., Oesterreichische Nationalbank, Sony Corporation, with a grant provided by The Tokyo Club. This exhibition was curated by Gregor Eichinger and Christian Knechtl.

Hours: Daily 11:00-17:00, except Wednesday -20:00; Closed on Mondays (open on February 11th and close on the 12th).

Admission: Regular 1,000yen / Students 16 and over 700yen/ Under 15 500yen [Free for Museum members, students through high school every 2nd & 4th Saturday and for those 70 and over.]

Gallery Tour: Guided tours will be given in English upon request.

Please contact the museum for further details.

Featured Designers: Carl Aubock [1924-93], Hans Hollein [b. 1934], Helmut Lang [b.1956], Victor Papanek [1925-98], Wolfgang Pauli [1900-58], Walter Pichler [b.1936], Porsche Design [F.A. PRSCHE, b.1935], Roland Rainer [b.1910], Herbert Schweiger [b.1939] and others, about 30 exhibits in total to be scheduled.

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Events@Hara Museum, Tokyo

February 20 (Wed.) 19:30-21:00

Lecture by Tatsuya Matsui "Robot Design ~ Design cultivating happiness: A Museum Gig" A lecture by Tatsuya Matsui, the highly acclaimed designer of the humanoid robot "PINO."(in Japanese only)

Price: Regular 2,500yen, Museum members and up to 2 guests 1,500yen

March 26 (Tues.)- 31 (Sun.)

Strange Kinoko Dance Company Frill (Mini) Wild in the Hara Museum Garden
Established in 1991 and led by Chie Ito, Strange Kinoko Dance Company has won renown for its new form of dance incorporating unique ideas and techniques.

Price: 3,700yen, 3,200yen (advance ticket)

April 5 (Fri.), 2002 19:00-21:00

Fashion Event--Wendy & Jim+Tim Houseman
A fashion event featuring the cutting-edge designer team Wendy & Jim. DJ: Tim Hausmann/details TBA.

Image:
Mobile Office, 1969, Hans Hollein

Hara Museum of Contemporary Art
4-7-25 Kitashinagawa, Shinagawa-ku,
Tokyo 140-0001
Tel: +81 03-3445-0651
Fax: +81 03-3473-0104

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