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28/10/2003

Simon James

InfoComm Asia, Singapore

STORM : 'outside in'
A multimedia installation by Simon James

Rainstorms are a quintessential experience of life in the tropics. But for Asia's city-dwellers, safely cocooned in air-conditioned offices and apartments, these dramatic downpours can often go unnoticed. In the metropolis, the natural world can exist merely as familiar scenery viewed through a windowpane.

Multimedia artist Simon James challenges the public to experience anew the unbridled force of nature with a new digital artwork, commissioned for InfoComm Asia 2003, which re-interprets and intensifies the sensory drama of a rainstorm over high-rise Singapore.

Using a room-sized arrangement of video screens and an audio track of music and natural sounds, James brings the outside world of the storm into our interior space, turning the view through the window inside out, or 'outside in'.

Viewed from the outside, 'Storm' is a vast, three-dimensional object of projected images. It is almost as if the rain had been captured in a glass box and presented as a sculptural proposition. Once inside the walls of the installation, the viewer is enveloped by the sinister beauty of the storm.

The aim of the installation is to evoke the claustrophobic atmosphere of a storm in a modern high-rise environment, while celebrating the delicate hues and abstract forms caused by rain-reduced visibility.

James, an award-winning British artist who trained in fine art at the Royal Academy and Royal College of Art in London, has been working and exhibiting in Singapore since 2001. In December last year he produced 'Chasing Light', a multi-screen video/music installation inspired by the Singapore river and presented in the Esplanade's curved Jendela gallery as part of their opening festival.

'The case for digital art has relied on its ability to compress time and space. The narrative of Simon James's video resists linearity, creating instead a network of experience that invokes hyper-reality, the new or latest reality,' says Singapore Art Museum curator Bridget Tracy Tan of James's 'experiential' video art.

'He plays on optical provocations, not to deceive, but to evaluate patterns of perception.'

For more details, contact Simon James
Phone: 6235 1540, mobile 9759 3458

InfoComm Asia 29-31 October 2003
Suntec City Convention Centre Level 4, Singapore

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