Pierfabrizio Paradiso
dal 30/11/2011 al 30/12/2011
Segnalato da
30/11/2011
Pierfabrizio Paradiso
Laboratoire d'art d'aujourdhui - Association La Bifurk, Grenoble
Please Trust in us! We will never hurt you! "Which are today the new places for aestetic contemplation? Museums are going to be more and more as Giant Bookshops, Super Restaurants and Fashion Cafes, and sometimes the exhibition display is not necessary anymore". The exhibition features an Archive for Visual culture in a New Era by the Italian artist.
Archive for Visual culture in a New Era.
hich are today the new places for aestetic contemplation? Museums are going to be more and more as Giant Bookshops, Super Restaurants and Fashion Cafès, and sometimes the exhibition display is not necessary anymore.
I could recognize this kind of aestetic attitude during my experience as Promoter Brand Specialist to gain some money more besides my job as artist, inside the new model for the place of aesthetic contemplation: the Departement Stores.
Museums and the languages of aesthetics criticism are going to be assumed by the Departement Stores, which can resume the fascination of the object, the illusion of possess and the consequent illusion of democracy in fruition of beauty.
Everyone is feeling accepted in the meaning of Beauty in Dept. Stores: the structure of mass-media communication let us perceive that we need someone who help us to desire what is really beautiful and necessary to be satisfied in our aesthetic attitude.
During my experience I had to do training briefings, psychological tests, selection by Agencies, and the focus point of multinational companies was that the Promoter, more than the seller, is "the human incarnation of a Business".
For 8 hours per day, two days per week or more according to the season, Promoters forget their real human life to humanize the companies.
But sometimes something different could happen.
Opening: Thursday 1st December at 20h
Laboratoire d'art d'aujourdhui - Association La Bifurk
2 rue Gustave Flaubert - Grenoble
Open: Thursday to Saturday from 15h to 18h
and by appointment