A Treatment for Outcomes. A site specific installation of Ash in collaboration with Sarah May. A visually seductive set is conceived and constructed presenting hand made objects, props and staging devices within a large street-side window display. This opening is a part of the Project Commercial Road.
A project curated by: Ilaria Marotta e Andrea Baccin
Cura. and Monitor Gallery are proud to present Commercial Road Project #3
Jesse Ash (London, 1977) is the third of a list of five artists invited
by cura.magazine to realise a work into the frame of the Metropolitan
University’s window based in Commercial Road, London.
For this project, the artist is working with Sarah May, an art director
and set designer based in London. The project uses terminology adopted
by higher education institutions to promote their programs to
prospective students as inspiration.
Following conversations between Ash and May regarding the potential
representation of this terminology – a visually seductive set is
conceived and constructed presenting hand made objects, props and
staging devices within a large street-side window display.
About the artist. Jesse Ash lives and works in London. In 2010 he
received his PhD from Goldsmiths College in London. Ash examines
socio-political paradigms, the tradition of reportage and art
historical orthodoxies. Political events, actions or speech are often used
by the artist as a starting point to initiate an ongoing process, where
elements are removed, hidden or encrypted as to make visible the various
methods of formulation and composition of the language. Selected
personal and group exhibitions include: A Battle for Narrative, Monitor,
Rome, (2011); An Exhibition of Distances, Tulips and Roses, Brussels
(2011); The Obstacle Is Tautology, Cite des Arts Montmartre, Paris
(2010); The Plurality of One, Monitor, Rome (2010); The Happy Interval,
Croy Nielsen, Berlin (2010).
About Commercial Road Project. Five are the artists invited
by cura. to confront themselves with the showcase of the London
Metropolitan University in Commercial Road, London. Five site-specific works
in which the artists Andrea Sala (IT) (October 2011), Per Oskar Leu (NO)
(February 2012), Jesse Ash (UK) (April 2012), William Cobbing (UK)
(June 2012), Pennacchio Argentato (IT) (October 2012), are called to review
the characteristics of a space, such as the one of a display window,
expressly exposed to the public. To support the production of the works,
created especially for the occasion, cura. has activated a collaboration
with the Roman galleries Federica Schiavo Gallery, 1/9unosunove,
Monitor, Furini Arte Contemporanea and T293.
About Cura. is a curatorial project that revolves around the production
of a quarterly magazine (cura.magazine), a publishing house (cura.books)
and exhibitions cycles, through which it investigates the contemporary
artistic production and promotes the most actual developments of the
emerging practice.
About the catalogue. a catalogue edited by cura.books will be published
in November 2012 with texts by: Adam Carr, Chris Fitzpatrick, Ilaria
Gianni, Ilaria Marotta, Filipa Ramos.
Thaks to Land.
Info: www.commercialroadproject.com
UK Coordinator: Susanna Bianchini
Press: Elena Bari - press@newrelease.it
Opening 24 april from 6pm
Unit G15 - London Metropolitan University
41-47 Commercial Road (Aldgate East)- London
Free admission