At the heart of Guy Bourdin’s fashion photographs is a confrontation with the very nature of commercial image making. While conventional fashion images make beauty and clothing their central elements, Bourdin’s photographs offer a radical alternative.
At the heart of Guy Bourdin’s fashion photographs is a confrontation with the very nature of commercial image making. While conventional fashion images make beauty and clothing their central elements, Bourdin’s photographs offer a radical alternative.
Guy Bourdin presented fashion as the luxurious embellishment rather than the subject of his photographs. He magnified to centre stage dark fantasies, of lust, consumption and desire. The fundamental significance of his photographs lies in Bourdin’s knowledge that it is not fashion but its image that seduces and fascinates us. Guy Bourdin was at the height of his career from the mid 1970s to the early 1980s. The first room of this exhibition concentrates on these years, when Bourdin was working predominantly for French Vogue and Charles Jourdan shoes. As well as photographs, the display includes films that Bourdin made on fashion shoots.
The photographs, slides and notebook pages in the second gallery are a record of the images that Guy Bourdin chased throughout his life. They offer an insight into the thousands of observations he made and his unrelenting capacity to shape his experiences into a visual form. Although the print qualities, camera formats and locations change over time, the instinctive control that Bourdin exerted over his subject matter is repeatedly played out. Together, they are like his best fashion work – both brilliant and unsettling.
Image by Guy Bourdin 1975 © The Guy Bourdin Estate, 2003
Events and Activities
Style Lounge: Guy Bourdin
Student Night
Wednesday 21 May 2003
Part 1: 18.30 - 19.30, RCA Bar
Charlotte Cotton, curator of Guy Bourdin and special guests including Masoud Golsorkhi, editor of Tank, discuss the work of Guy Bourdin in the lounge.
Part 2: 19.30 - 21.30, RCA Bar
Featuring a soundtrack to Guy Bourdin and showcasing new talent in photography, fashion and video in response to the exhibition.
Tickets: £5
Tickets admit ticket holder to both Style Lounge elements, retain your ticket for re-admission. Bookings 0207 942 2209.
Guy Bourdin Lecture & Critical Debate
Sunday 25 May 2003, 15.00 – 17.15
Lecture Theatre
Rosetta Brooks, writer and critic, David Mellor,Professor of Art History University of Sussex and Charlotte Cotton, the curator of Guy Bourdin, give their responses to the intense, dramatic and often subversive fashion photography of Guy Bourdin. Followed by a lively panel discussion and audience questions.
Tickets:
Lecture only: full £7, concessions £4 (full-time students and V&A members). Lecture and Guy Bourdin exhibition admission: full £10, concessions £7 (full-time students,V&A members). Bookings 0207 942 2209.
Fashion in Motion
Jean Paul Gaultier
Friday 30 May
The V&A celebrates French designer Jean Paul Gaultier. The fashion walks will feature garments personally selected by Gaultier from his very first collections to his most recent.
Fashion shows at 13:00, 14:30, 16.00, 19:00 & 20:30
Please note : numbers are strictly limited but free tickets can be booked in advance through the V&A bookings office on 020 7942 2211/2218/2209 or email bookings.office@vam.ac.uk
Friday Late View
Shhh!! . . . Music for Museums.
In association with Les Inrockuptibles
Friday 25 July, 18.30 – 22.00
A unique collaboration with French magazine Les Inrockuptibles that showcases an evening of the most exciting and innovative French music today, with exclusive peformances and very special guests.
Tickets £15. Bookings 0207 942 2209
Publication
A book entitled Guy Bourdin,edited by Charlotte Cotton and Shelly Verthime, accompanies the exhibition. This book is the first thorough investigation of Guy Bourdin’s compelling visions and includes in-depth essays by Laurence Benaïm, Rosetta Brooks, Charlotte Cotton, Philippe Garner and Shelly Verthime. It contains a breathtaking sequence of images including previously unpublished photographs and others not seen for over twenty-five years.
Price £35.00 (HB)
ISBN 1 85177 399 1
Purchase at the V&A shop, or buy online at www.vandashop.co.uk/books
Compulsive Viewing: the films of Guy Bourdin
Guy Bourdin’s cinefilms are the fascinating product of his observations of the everyday and the internal world of the fashion shoot. SHOWstudio, Nick Knight’s pioneering fashion broadcasting project, has been given the unique opportunity to reinterpret these cinefilms. Ten of Guy Bourdin’s film shorts can be viewed at www.showstudio.com
Made in Paris
The V&A's Guy Bourdin exhibition is linked with a season of French photography and video, Made in Paris: Photo/Video taking place throughout the month of June 2003 in twenty London galleries. It is co-ordinated by the French Embassy-Institut Français du Royaume-Uni. For more information see www.institut-francais.org.uk/madeinparis
Canon Prize Draw
The V&A and Canon are running a prize draw during Guy Bourdin to win one of 10 Sure Shot BF cameras. This fixed-focus compact camera has an attractive silver finish and a host of features to ensure you take great pictures with a minimum of effort. Click here to enter.
How to Book
Exhibition Admission
Full £5. Concession £3 (includes senior citizens and full-time students). Admission is free to children, under 18s, disabled people and up to two carers, ES40 holders, V&A Friends and Patrons,and NACF/ICOM/Museums Association cardholders. A joint admission ticket is available for Guy Bourdin and Art Deco 1910-39. Full £10. Concession £6.
Joint Tickets - Advance Booking
Advance booking is available for joint Art Deco 1910-39 and Guy Bourdin tickets only. Call 0870 906 3883 (24 hours) or book online. A £1.40 (full) and £1.10 (concession) booking fee is payable on all prebooked tickets. No advance bookings will be taken for Wednesday and Friday Late View evenings.
Educational Groups
Admission is free to school, college and university groups that book at least 10 days prior to the day of their visit. To make an educational booking please call the Educational Bookings Office at 020 7942 2197 or 020 7942 2184. Please note that all pre-bookings are timed entry.
V&A and Contemporary Space
Opening Hours
10.00-17.45 daily
10.00-22.00 every Wednesday and the last Friday of the month (late view events from 18.30). Exhibition closes five minutes before Museum closing. Last entry to the exhibition is at 17.20 (last ticket sold 17.15), Late View last entry is at 21.20 (last ticket sold 21.15).
Corporate Events
Private viewings of the exhibition can be arranged through the Corporate Events Department on 020 7942 2644.
V&A Guided Tours for Groups
Guided tours are available at the V&A. Call 020 7942 2529 for more information or email bookings.office@vam.ac.uk
Victoria Albert Museum
South Kensington SW7 2RL, London
tel 79388500