30/5/2012
Designer's Days
Different venues, Paris
Identity (ies). This edition offers a cornucopia of international design, centred in Paris. "To be discovered, little by little, the identity (ies) of each participant, some of which are easy to understand, some rather more elusive and must be explored within the scenographies..."
The theme of the Designer's Days circuit is a surprising choice. And yet to talk about Identity (ies) in the plural is to admit the complexity, the paradoxes and the richness of an individual, an object, or a brand.
Considered thus, with its “ies” in brackets, the theme of the Paris Design circuit in 2012 opens up some interesting perspectives. Over and above the images which hark from the birthplace of the participants, echoing their roots, and their history, this plural of the word reminds us of the genesis of a product, or in the development of a brand, nothing is ever a foregone conclusion. If one usually knows where something originates from (the famous DNA of a brand which forges its identity), it is hard to bet on the direction that it might take.
How are choices made which determine the identity of brands throughout the course of their production and life cycle?
This plural, this bracket yielded to the unknown, is the delta which a company leaves to the designer at the moment when it commissions a project.
The company provides a brief, with specifications.. but is also expecting a surprise. The purpose of design should be to comply absolutely with the constraints of industry, production limitations, or distribution needs, and must also be surprising, captivating... and perennial... a Utopia steeped with realism at the end of the day. Thus, the identity (ies) embodied in “design” objects, are those which are intermingled with brands and designers. This is also linked to future buyers who identify themselves with these objects.
The latter becomes the mirror that reflects the values of a brand, the invention of the designer, and the
echoing their roots, and their history, this plural emotions of the buyer. Talk about Identity (ies), and you talk about design.
Designer's Days from 31 May to 4 June 2012, will offer a wonderful cornucopia of international design, centred in Paris. To be discovered, little by little, the identity (ies) of each participant, some of which are easy to understand, some rather more elusive and must be explored within the scenographies.....
This is a real treasure hunt, offering full-on creativity which will lead visitors from the heart of Paris and beyond, to the suburbs of Pantin. A Parisian design circuit which will, for the first time, move out of central Paris and thus reveal yet another facet of its ambition and identity.
Association Designer’s Days
24, rue de la Folie Méricourt - 75011 Paris
T. +33 (0)1 40 21 04 88
contact@designersdays.com
Organisation | Communication
Agence S2H Communication | Sarah Hamon
T. +33 (0)9 53 37 44 89 | M. +33 (0)6 81 60 93 64
sarah@s2hcommunication.fr
Press Relations
Agence S2H Communication | Capucine Burtschell
T. +33 (0)9 53 37 44 89 | capucine@s2hcommunication.fr
D&AD Cakedesign
The complete program is on the web-site.
Different venues - Paris Francia