Vienna Design Week Press Office
The aim of this event is to show and enable people to experience the many-faceted creative work in the fields of product, furniture and industrial design as well as experimental design. In cooperation with many partners - from Vienna museums to production and retail companies to designers from all over the world - the whole of Vienna becomes a platform and showplace of design.
Summary of the Program
PASSIONSWEGE
As part of Passionswege – one of the classic programme formats of VIENNA DESIGN WEEK –
designers and design teams were invited to collaborate with selected Viennese companies and
manufacturers. From this dialogue, works, installations and sometimes products will come into
being over the course of several months – all characterized by the experimental nature of this
format.
This year’s pairings are:
Austrian product and industrial designer Valentin Vodev meets the glass and chandelier producer
J. & L. Lobmeyr (presentation in the 1st District).
French industrial designer Charlotte Talbot exchanges ideas with the tradition-steeped
silversmiths Wiener Silber Manufactur (presentation in the 1st District).
The Netherlands designer duo Daphna Laurens works with Wittmann Möbelwerkstätten
(presentation in the 1st District).
Brussels-based French designer Julien Carretero cooperates with the upholstery manufacturer
Kohlmaier (presentation in the 7th District).
London-based Spanish designer Oscar Diaz meets the young start-up firm LightGlass, developing
the techniques for coloured architectural glass.
Czech designer Klára Šumová is inspired by the tradition-rich chandelier producer Bakalowits
Licht Design (presentation in the 6th District).
The Linz-based product design duo March Gut is paired together with the Fleischerei Karl Sterkl
butcher shop (presentation in the 16th District).
The London-based German product designer Mathias Hahn found a partner in Staud’s, the
exclusive manufacturer of vegetable and fruit preserves (presentation in the 16th District)
The Polish-born designer, curator, scenographer and design blogger working in Maastricht
Matylda Krzykowski confronts the paintbrush producer Norbert Meier as well as Petz
Hornmanufaktur (presentation in the 17th District).
The Austrian product designer Sebastian Zachl, who studied at the University of Applied Arts
Vienna, will work together with Spezialschlosserei Erwin Klenkhart, a family locksmith business
in operation since 1881 (presentation in the 17th District).
Passionswege is supported by the Vienna Chamber of Commerce (Wirtschaftskammer Wien) .
LABORATORY and LABORATORY PRESENTATIONS
In this year’s laboratory – the temporary studio – four designers and design firms will take part,
having been selected by curator Erwin K. Bauer and the directors of VIENNA DESIGN WEEK Tulga
Beyerle and Lilli Hollein. Under the title “Pretty Ugly”, Julia Lohmann (Germany), Julian Hagen
(Austria), EL ULTIMO GRITO (Spain) and Sebastian Pataki (the Netherlands) will work live
during this time on the new design language of the “ugly” and “aesthetically unacceptable”, which
is inspired by trash culture and the spontaneity and naturalness of amateurs.
Every evening there will be a laboratory discussion on various topics with the participating
designers and international guest speakers from the field of graphic and product design. Omar
Sosa, art director of the magazine “Apartamento”, is expected, among other participants.
Speaking at the opening will be Lupi Asensio and Martin Lorenzo, whose publication “Pretty
Ugly. Visual Rebellion in Design” was the impetus for this year’s laboratory.
The Laboratory is made possible by the support of Vorwerk Teppiche.
STADTARBEIT and SOCIAL DESIGN
VIENNA DESIGN WEEK will give five design teams or individual designers a free ticket to take part
in the festival and introduce themselves on that platform with a programme item addressing the
subject of social design. These projects will engage with social issues related to design or create
new kinds of scenarios for urban space.
The design team mathak + mahlknecht is represented at this year’s City Works with the project
“Best Before – On Planned Obsolescence” (“Mindestens haltbar bis – über die geplante
Obsoleszenz”). Their installation deals with the common but taboo practice of the managed
obsolescence of products and is accompanied by a supporting programme of lectures, a film
screening and a panel discussion.
Gebrüder Stitch, the full-time makers of custom-tailored jeans, invites seniors to their “full
spread” to share secret coffee and cake recipes and life wisdom.
In the “Theatre of Destruction,” festival visitors can bring their broken and worthless household
appliances. Here the industrial designer Lena Goldsteiner breathes new life into the old plastic
parts before they go to the dump.
TOLEDO i DERTSCHEI offers their services as typesetters with “Printing in Place” (“Druckerei am
Platz”). In “Slowprinting”, festival visitors learn how to make their own prints in multiple
languages.
With their survey of “Mankind, Manufacturing, Material” (“Mensch, Manufaktur, Material”), the
Cologne design collective büromacht investigates the Caritas Vienna “hke” workshop with regard
to the scope of their social responsibilities.
The individual Stadtarbeit (City Work) projects are organized in cooperation with Caritas Vienna,
Reparaturwerkstatt and Recycling Kosmos, and are supported by Erste Bank.
FEATURED COUNTRY: SPAIN and EXHIBITIONS
For this year’s featured country, Spain has been selected – which is always the starting point for
design impulses that are just as strong as they are humorous. A pinch of Spain can be found in all
the formats of VIENNA DESIGN WEEK ’12 – from the laboratory to Passionswege to the talks. On
top of this, two exhibitions will be devoted to Spanish designers in great detail.
The product designer Martí Guixé will present a solo exhibition at Sotheby’s and will give a
presentation as part of the laboratory discussion series. For Passionswege, the product designer
Oscar Diaz is cooperating with the Vienna LightGlass company, developing the techniques for
coloured architectural glass. Omar Sosa, art director of the magazine “Apartamento – an everyday
life interiors magazine” will be in Vienna to present a laboratory discussion. Graphic designer
Lupi Asensio of TwoPoints.net will address “Pretty Ugly,” the theme of this year’s laboratory. The
product designers Rosario Hurtado and Roberto Feo of EL ULTIMO GRITO will work and present
on-site in the laboratory. Product designer Jaime Hayon has been scheduled for a talk at k/haus.
Héctor Serrano has been invited to be a guest on the opening weekend, and will be represented in
the “NUDE 10” group exhibition. He will also be featured among the participants selected for the
“European Home Run” design competition, curated by Lilli Hollein.
On the initiative of the
Vienna Tourist Board, European designers were invited to design contemporary Vienna souvenirs,
which will be presented for the first time during VIENNA DESIGN WEEK at the MAK Design Shop.
The “NUDE” exhibition series presents new designs from Spain and will be held as part of the
Feria Hábitat Valencia international furniture trade show. The tenth edition of this showcase of
Spanish design will be unveiled in Vienna in the k/haus, and will feature objects by CuldeSac,
Héctor Serrano, Odosdesign, Herme y Mónica, Stone Designs, estudi{H}ac, Miguel Herranz,
Nieves Contreras, Yonoh, Nadadora, Enblanc, Luis Eslava and Alegreindustrial.
EDUCATION
This year’s educational programme consists of tours and workshops that allow beginners as well
as experts to experience different aspects of VIENNA DESIGN WEEK and gain easy access to design.
The city guide and architect Gabriela Steiner-Scharfetter will lead “Guided Tours” through the
city during the festival on foot and by bus. The local emphasis will be on the 1st District, the 7th
District and on this year’s festival focus, 16th and 17th Districts around Ottakringerstraße. Another
tour will visit design collections and presentations in museums and institutions all over Vienna.
The teachers from design°mobil have put together a special programme to teach design for
children and young people: in “Guided Tours for Schools”, students in the lower and upper levels
will learn how design fundamentally shapes our everyday lives. In the children’s workshops
“Brillenspektakel” and “Hier komme ich”, children can playfully take on the role of designers.
These educational offerings are supported by impulse/aws in the context of evolve by the Federal
Ministry of Economy, Family and Youth.
Press contact:
E: press@viennadesignweek.at
T: +43 660 47 53 818
Different venues
Wien