Slow Art Day
dal 26/4/2013 al 26/4/2013
Segnalato da
26/4/2013
Slow Art Day
Different cities all over the world, New York
Slow Art Day was created to empower museum visitors to change their museum experience themselves and help them learn how to look at and love art. Unlike the standard 8-second view, Slow Art Day participants are asked to spend an hour or more looking at just five pieces of art.
Slow Art Day 2013 is Saturday, April 27, 2013
Phil Terry, CEO of experience design firm Creative Good, started Slow Art Day to experiment with slowing down the visitor experience at museums and galleries around the world.
"It’s not what you look at that matters, it’s what you see."
- Henry David Thoreau
Slow Art Day has become a global all-volunteer annual event in 100+ galleries and museums that helps visitors look at and deepen their love for art.
How does It work?
One day each year – April 27 in 2013 – people all over the world visit local museums and galleries to look at a small number of pre-selected works for 5 to 10 minutes each. After their individual viewing, participants meet together over lunch to talk about their experience. That’s it. Simple by design, the goal is to focus as much attention as possible on the art and the art of seeing.
ARTNews overview
This 2010 ARTNews feature article, Slow Down You Look Too Fast - http://www.artnews.com/2011/04/01/slow-down-you-look-too-fast, provides an excellent overview of Slow Art Day.
Growing Fast
Slow Art Day is growing rapidly from it’s alpha and beta tests in 2009:
- August 2009: alpha test with four participants at the Museum of Modern Art in New York
- October 2009: beta test with 16 sites in North America and Europe
- April 2010: official launch with 55 sites around the world
- April 2011: 90 sites on every continent (including Antarctica!)
- April 2012: 101 venues
- April 2013: 220+
How does a venue - i.e. museum, gallery, studio - get involved?
Volunteers, as individuals or as museum staff, raise their hands (and register on this site - slowartday.com) to host a group at a local museum or gallery. The host selects both the location and the art to view. The global Slow Art Day team (also made up of volunteers) provides the tools and support for hosts to run their own events.
Note that in many cases volunteers in the community host an event at a museum. Museums do not need to officially sponsor events - though many do. Slow Art Day is designed so that anyone can create an event at any institution. Participants sign-up online, get assigned their art to view over e-mail, pay their own individual admission, see the art on their own and then have lunch together with the other participants at a pre-defined cafe or restaurant.
More on the history
What would happen if visitors were instructed to spend 5 or 10 minutes looking at only 5 or 10 total pieces of art? Would this make it possible to share the secret that art experts, curators, educators, artists and others know: that if you look slowly, your experience will be transformed?
The alpha test for Slow Art Day occurred in the summer of 2009 at MoMA in New York with four people. The success of that first, small experiment led Phil Terry and other volunteers to run a larger "beta" test in October 2009, which featured 16 museums and galleries in the U.S., Canada and Europe. Attendee feedback was so enthusiastic that the merry band of art lovers decided to make Slow Art day an annual global event.
Slow Art Day 2010 - Saturday, April 17 - was the first truly global Slow Art Day and it featured volunteers hosting slow viewing sessions at 50+ museums, galleries and churches around the world (every continent except Antarctica). It was a big success - and all powered by volunteer effort without any funding or official support.
Slow Art Day 2011 kicked off in December 2010 when the scientists at McMurdo Station in Antarctica hosted the first Slow Art Day of the season. On Saturday, April 16, 2011, 90 more sites followed the Antarctic kickoff to host Slow Art Day on every other continent. Over 90 volunteers - including a global team - made Slow Art Day 2011 possible. Still with no funding, this simple idea has proven that the general public wants to slow down and see art in a way that can inspire.
For 2012 the global team spent part of the year designing a new logo and website. You can read more about the turtle logo below.
About the turtle logo
California-based designer Richard Kramer met Slow Art Day founder Phil Terry in New York while attending the Gel conference, Creative Good's experience and innovation conference.
Richard took an immediate interest in Slow Art Day and offered to join the volunteer effort to grow the movement. After the meteoric growth of Slow Art Day over the next two years, Phil knew it was time to create a new logo and website to facilitate and support the goal of growing to thousands of events around the world.
The process of designing the logo was a truly collaborative effort between Phil and Richard. Phil wanted something that communicated the many facets of Slow Art Day: art, global, community, grassroots, and slowing down. He knew the logo needed to become an instantly recognizable mark that would translate across all types of media. But how do you capture the abstract concept of slowly looking at art in a single visual image?
Richard began by exploring a few concepts that centered on people looking at and engaging with art and the emotions that come with it. Here is a sample of first sketches:
After further discussion and collaboration, Richard took these initial sketches and created three distinct logos:
Immediately, the iconized turtle caught Phil’s attention. Not only was the turtle a unique and easily recognizable image, it held kinship with the Slow Food Movement, which uses a snail in their logo. Richard began to explore options with the turtle including the iconized and character sketches below:
Once they settled on the image, it was time to select a meaningful color palette. Phil solicited help from his wife, Lisa Dombrow, whose lifelong love of art and her slow-looking practice originally inspired him to start Slow Art Day. Together with Richard, they chose a palette from the Vincent Van Gogh painting, “Self-Portrait with Bandaged Ear and Pipe (1889).” They thought the color palette from Van Gogh counter-balanced the whimsy of the iconized turtle and brought more serious attention to the practice of looking at and loving art, while the shape of the turtle’s shell evoked the global nature of the movement.
The new logo was launched with the revised website and in time to support Slow Art Day 2012, on April 28th.
We look forward to it becoming a recognized global image as the Slow Art Day movement continues to grow.
Slow Art Day is a global grassroots arts celebration designed to inspire new ways of seeing art - slowly.
Visit http://slowartday.com/ for more info & to join Slow Art Day - April 27, 2013.
Descrizione
Slow Art Day was started to invite novices - and experts - to experience the art of looking at art slowly.
It's a very simple process. Volunteer hosts (not necessarily experts) invite people to come to a local museum and view a small number of works of art for 5 to 10 minutes each. Then everyone meets for lunch at a nearby cafe to talk about their experience. And all this happens the same day around the world.
The result? Participants say they get "inspired not tired" and plan to return to that museum or gallery again and again (note: our not-so-secret agenda is to help more people experience the excitement of art and become regular patrons of their local museums).
Visit a museum. See a few pieces of art for 10 minutes or more. Have lunch to talk about it. Slow Art is designed to help participants see art in a new way - to exercise their seeing, thinking and listening muscle.
Image: James Turrell's Within without, 2010.
Different cities all over the world