Stedelijk Museum
Amsterdam
Museumplein 10
+31 020 5732911 FAX +31 020 6752716
WEB
Type/Dynamics
dal 7/11/2013 al 8/2/2014
daily 10 am-6 pm Thur 10am-10 pm

Segnalato da

Annematt Ruseler


approfondimenti

Jurriaan Schrofer



 
calendario eventi  :: 




7/11/2013

Type/Dynamics

Stedelijk Museum, Amsterdam

Jurriaan Schrofer/Lust. This exhibition is inspired by the publication of the doctoral thesis by Frederike Huygen on the graphic designer, photo-book pioneer, art director, teacher, arts administrator, and environmental artist Jurriaan Schrofer.


comunicato stampa

The Stedelijk Museum invited LUST, a multidisciplinary graphic design practice based in The Hague, to take part in the exhibition because of their expertise in presenting graphic design presentations with nontraditional media. LUST was asked to use cutting-edge media to create an installation that plays off, reacts to, and dialogues with Schrofer’s work. The visual dynamic of Schrofer’s typographic art suggests that his designs were created on the computer but they predate the digital era: Schrofer designed everything by hand. For LUST, though, the computer is an indispensable tool; they derive inspiration from exploring the possibilities of design for new media and technologies.

Gallery 0.29 contains a presentation of the work of Jurriaan Schrofer. The LUST installation is on view in Gallery 0.28.

This exhibition is supported by Fonds Creatieve Industrie and Microsoft

Press office:
Marie-José Raven or Annematt Ruseler t: +31 (0)20 5732 656 or +31 (0)20 5732 660 e: pressoffice@stedelijk.nl

Sedelijk Museum Amsterdam
Museumplein 10, 1071 DJ Amsterdam
Hours: Daily 10 am – 6 pm Thursday 10 am – 10 pm

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