calendario eventi  :: 

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4/4/2006

Wien Art Fair

MessezentrumWienNeu, Wien

From April 6 to 9, 2006, Vienna’s central role as a market place for and a hub for information about the development of contemporary art in Central Europe will be confirmed for the second time. The strategy that Reed Exhibitions Messe Wien has chosen for this art fair, namely to focus on Central and Eastern Europe, creates the special atmosphere typical of the >VIENNAFAIR<, and it grants collectors and the wider public interested in art new insights into the steadily growing art world, as well as offering excellent presentations of internationally renowned galleries. Edek Bartz, exhibition director of the >VIENNAFAIR< is pleased about the current status of pre-registration and states that “we are very glad that the galleries from the CEE-countries use this opportunity to present themselves internationally".

Great performance

At the VIENNAFAIR 2006 the presentation of galleries from the CEE- countries will again be sponsored by the ERSTE BANK, as already at last year’s VIENNAFAIR. With this, the galleries Plan B, Noua and H`Art (Romania), Zvono and Remont (Serbia and Montenegro), Gandy and Space (Slovakia), Display (Czech Republic), Raster (Poland), CAC - Contemporary Art Center (Lithuania), Gregor Podnar and Skuc (Slovenia) receive the opportunity to concentrate on their presentations without having to worry about the costs. Matthias Limbeck, New Business, Marketing and CEE manager at Reed Exhibitions Messe Wien explains: “To us, a successful strategy for this fair is to support the galleries from the CEE-countries in their market development. That is why at Reed Exhibitions Messe Wien we decided to make it possible for another five galleries to participate at the fair by sponsoring them." This decision also enables Le Guern (Poland) and Vintage (Hungary) to participate again at the VIENNAFAIR. For the UNIQUA Insurance Group, Austria’s leading insurance company and art insurance, this is one reason to become involved in the VIENNAFAIR 2006 and act as its main sponsor. Petra Eibel, head of the art insurance division at UNIQUA states: “We think that the VIENNAFAIR, with its focus on the CEE-countries, matches our company and our self-image of the UNIQUA Insurance Group as a European enterprise with Austrian roots perfectly".

Internationality is programme

And it is not only the galleries from the CEE-countries which are numerously present at the VIENNAFAIR 2006 - also the Western art world presents itself at the fair. Next to Austria’s top galleries which will exhibit almost without exception, Berlin, with eight galleries, is the second most often represented city at the fair. The galleries Buchmann, DNA, Schultz and Spielhaus Morrison decided to exhibit again at the VIENNAFAIR and Crone, Martin Mertens, Jette Rudolph and Upstairs participate for the first time at this event. Other galleries from Germany which intend to exhibit again since their sales figures at last year’s issue of the VIENNAFAIR were highly satisfying, are 20.21 (Essen), Benden & Klimczak (Viersen), Hollenbach (Stuttgart) and Six Friedrich (Munchen), amongst others. Wetterling Gallery from Stockholm also hopes to continue this year with last year’s success. The galleries I-20 and Priska C. Juschka from New York decided to leave their booming Chelsea District for a short side-trip to the VIENNAFAIR, and a global player, Marlborough Galleries from London, could also be won for exhibiting at the art fair in Vienna. Daniela Hinterholzl, exhibition manager of the VIENNAFAIR, is pleased about the fact that many galleries will exhibit at the VIENNAFAIR for the first time and states: “All in all, we were again able to increase the number of international galleries participating in 2006 - with this, VIENNAFAIR affirms its status as equally ranking amongst the international art fairs".

The programme within reach STAGEzone, a multi-purpose stage area, will be incorporated in the fair’s venue, hall A, in order to make it as easy as possible for the visitors of the VIENNAFAIR to participate in the side programme. This will enable the visitors to observe the presentations and panel discussions and to experience them as an integral part of the VIENNAFAIR.

Moving Art

The VIENNAFAIR 2006 will present for the first time video performances, specially designed for the occasion. Ste'phanie Moisdon, art critic, curator and founder of the Bureau des Videos, Paris, compiled a series of video clips/films which represent the diverse activities of the Bureau des Videos. This series includes clips/films by both emerging artists as well as major representatives of the contemporary art world: John Armleder, Luidgi Beltrame, Laetitia Benat, Pierre Bismuth, Ecart, Marina Faust, Sylvie Fleury, Luc Fowler, Vidya Gastaldon, Gilbert & George, David Lamelas, Walter Pfeiffer, Pia Ronicke, Sturtevant, amongst others. (STAGEzone, Thursday, April 6, 2006, 12 am to 7 pm, Sunday, April 9, 2006, 11 am to 6 pm). A special highlight of the side programme will be the presentation of Helmut and Johanna Kandl’s visual “Les flaneurs des balcans". Personal contacts and friendships as well as their artistic projects have been taking Helmut and Johanna Kandl continually back to South-Eastern Europe, especially to Serbia, where Johanna Kandl studied at the beginning of the 80ies. The two artists present an associative analyse of their photo- impressions in their visual “Les flaneurs des balcans" which they created specifically for the VIENNAFAIRby order of Reed Exhibitions Messe Wien.

(STAGEzone, Thursday, April 6, 2006, 12 am to 7 pm, Friday, April 7, 2006, 12 am to 1 pm, Sunday, April 9, 2006, 11 am to 6 pm). Information and discussion How interested is the West really in art from Eastern Europe? Should young emerging art actually be exhibited in museums? To what extent is the contemporary art world really connected to the artistic creation process? These are only a few questions for which a group of experts will try to find answers in their panel discussions which will take place at the VIENNAFAIR.

Especially in Austria and Germany there has been an authentic boom of exhibitions of art from the Balkan countries since the opening of the new EU-member states and, even more so, since their actual accession to the EU. Emil Brix, head of the cultural policy section at the Austrian Federal Ministry for Foreign Affairs, Hans Knoll, gallery owner, Antun Maracic, director of the museum for modern art, Dubrovnik, Boris Marte, head of the section for corporate sponsoring of the ERSTE BANK, Vienna, Katalin Neray, director of the Ludwig Museum, Budapest, Annemarie Turk, head of the section Cultural Sponsoring of KulturKontakt Austria and Peter Weibel, director of the ZKM, Center for Art and Media in Karlsruhe, Germany will analyse the contribution of art in the process of European integration of the Eastern-European countries and discuss the status of the art market and Austria’s role in the cultural exchange in the panel discussion “The art market in South-Eastern Europe".

(STAGEzone , Friday, April 7, 2006, 1 pm to 2.30 pm). Georg Schollhammer, managing editor of the magazine Springerin, Vienna, Klaus Albrecht Schroder, director of the Albertina, Vienna, Adam Szymcyzk, director of the Kunsthalle Basel and Gujs van Tuyl, director of the Stedelijk Museum, Amsterdam will analyse the risks of collecting contemporary art in museums and will debate whether or not museums will still be able to justify their buying policies in a hundred-year’s time in the panel discussion “Forever young - to what extent should museums aim at contemporary collections?" (STAGEzone , Friday, April 7, 2006, 2.30 pm to 4 pm). The last of the panel discussions, “The contemporary art market - boom or bust?" will offer an outlook to the further growth opportunities of the art market and critical reflections of the current boom within the context of the artistic discourse. Panellists are Beatrix Meidinger, director of the Viart Corporation, New York, Jianping Mei, professor at the Stern School of Business, New York University, Robert Punkenhofer, artistic director of the viennaartweek, Vienna, Kenny Schachter, gallery owner, critic, curator and artist, London, Petra Schapers, representative of Austria’s auction house, the Dorotheum, in Dusseldorf, Germany, and Barbara Steiner, director of the Galerie fur Zeitgenossische Kunst, the gallery for contemporary art, in Leipzig. (STAGEzone , Friday, April, 7, 2006, 4 pm to 5.30 pm). Conceptual design for the panel discussions: VIENNAFAIR, in cooperation with viennaartweek.

Art for the museum

>VIENNAFAIR<, conwert and The ALBERTINA, the internationally renowned museum with one of the most extensive graphic collections worldwide, are proud to present the conwert contemporary fund. conwert Immobilien Invest AG, the leading company in development of real estate properties dating from before 1945 at the Austrian Stock Exchange, provides a fund worth of 20,000 Euros, for buying international contemporary art works on paper for the collection of The ALBERTINA. The ALBERTINA doubles the amount which makes a buying budget of 40,000 Euros. The director of The ALBERTINA, Klaus Albrecht Schroder, will select the works during the press preview on April 5, 2006, at the VIENNAFAIR

Big dimensions

At the VIENNAFAIR a special presentation is dedicated to the sculpture, especially the large sculpture for open spaces. This year, large sculptures will draw the onlookers’ attention to the VIENNAFAIR and will guide the visitors to the fair entrance. This special presentation is intended to inspire builders and architects of large public and private building projects and to demonstrate them the possibilities large sculptures can offer.

The pric/ze of art

The prices of the art works play an important role at the VIENNAFAIR. None the less important, however, are the presentations of the individual exhibitors - they are decisive for closing sales as well as for the overall impression of the art exhibition. This is the reason why at the VIENNAFAIR 2006 the VIENNAFAIR GALLERY AWARD, donated by the Vienna Chamber of Commerce, will be bestowed on the best stall design and presentation for the first time. Such an award not only enhances the galleries’ sales but is also intended to create an incentive to take participate in the fair. The general core intentions of the Chamber of Commerce are the optimum presentation and to promote sales - this makes the Vienna Chamber of Commerce an ideal partner for this initiative. The award is endowed with prize money totalling 5,000 Euros. The award will be bestowed on Wednesday, April 5, at the professional preview at the VIENNAFAIR, by the president of the Vienna Chamber of Commerce, Brigitte Jank.

Opening: 5 th April 2006

MessezentrumWienNeu
Messeplatz 1 - 1020 Wien
Hours: Thur.12 am until 7 pm, Fri. 12 am until 7 pm, Sat. 11 am until 7 pm, Sun.11 am until 6 pm

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