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13/3/2007

Optronica

BFI Southbank Gallery, London

Visual music on the big screen

Following the huge success of visual music festival Optronica in 2005, the British Film Institute (BFI) have once again joined forces with audiovisual artists and producers Addictive TV and new-media curators Cinefeel to present what promises to be one of the most dynamic and innovative music events of 2007. Presented as part of the PlayStation Season, the hybrid music and film festival will take place from March 14th-18th 2007 at the BFI IMAX cinema and the newly renovated National Film Theatre complex, which re-opens as BFI Southbank early next year. "Digital technologies have profoundly altered the way we produce and consume music and moving images. As the equipment becomes increasingly sophisticated and available, we are experiencing an explosion in personal expression." says Anthony Minghella, BFI Chair "As part of the Sony PlayStation Season, Optronica is a colourful and vibrant celebration of this outpouring."

Brain-child of Addictive TV, Optronica explores the fusion of music and visuals, and will feature live audiovisual performances, screenings, talks, workshops and related special presentations. "Over the years we've witnessed the scene developing rapidly right across the world, with lots of artists from very different backgrounds all exploring the visual music genre. The global explosion of new visuals-oriented festivals also shows that there's a real appetite for this new art form. Optronica is the perfect and much needed platform in the UK." Says Graham Daniels of Addictive TV, who've been at the forefront of visual-music and VJing for over a decade. The 2007 line-up will be as exciting and eclectic as the first year with a whole host of respected and well known film-makers, music acts and audiovisual artists all exploring different aspects of audio/visual fusion and showing how today the long tradition of visual-music has expanded to include a wide range of styles and practices.

Confirmed IMAX performances are the World premières of brand new shows from ground-breaking artists such as graphic designer and musician Trevor Jackson, Fred Deakin of Lemon Jelly and design group Airside, and a special collaboration between Austrian electronic music pioneer Christian Fennesz and renowned New York video artist Charles Atlas. At BFI Southbank, Optronica will welcome for the first time in the UK, acclaimed Japanese audiovisual artist Ryoichi Kurokawa; the highly innovative Spanish group Reactable who recently stunned audiences at Sonar. Plus new shows from leading British audiovisual acts Semiconductor, Vitascope and Ultre + Flat E. With cinema screenings at the BFI Southbank, curated from hundreds of submissions from all over the globe, expert talks on both the history of visual music and synaesthesia, installations to play with, plus an audiovisual club night at London's ICA, Optronica will deliver an incredible selection of aural and visual treats for both connoisseurs and newcomers alike.

Addictive TV are the London based producers and audiovisual artists who have been champions of visual music and the art of the VJ for over a decade. They've twice been voted number one VJs in DJ Magazine's worldwide poll. Addictive TV perform internationally and have headlined in settings as diverse as the Pompidou Centre in Paris and Tokyo superclub Ageha to the National Theatre in London and Shanghai's Block60. In 2006 they became the first artists to officially remix a Hollywood film, creating a viral for the Antonio Banderas movie Take the Lead, which then led them to produce television trailers for Samuel L Jackson's Snakes on a Plane. They produced the ground-breaking visual-music series Transambient for Channel 4 in 1998, the innovative ITV1 DJ:VJ music series Mixmasters from 2000 to 2005 and have released a number of DVD albums. They're currently remixing the forthcoming Sony anime film Tekkon Kinkreet for a Japanese viral. http://www.addictive.tv Cinefeel have been curating and promoting the work of emerging directors, digital artists and new electronic music since 1994. Cinefeel is particularly known for programming inventive and diverse music videos, believing that music videos are an art form and a breeding ground for experimentation. Cinefeel have also organised countless music and video events in London and Paris, including The Audiovisual Lounge, which ran for over five years in London's Shoreditch. They're also a programme partner for Paris' multimedia arts centre Le Cube. http://www.cinefeel.org

The PlayStation Season is a partnership between PlayStation and 5 international public arts institutions renowned for an innovative approach to arts programming - BALTIC, the V&A, ENO, Sadler's Wells and the BFI. More information can be found at http://www.playstationseason.com - or contact Jo Bartlett and Judy Ingber at Shine Communications on 020 7553 3333 / 020 7553 4112.

BFI Southbank
Belvedere Road - London

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