8/1/2008
The (Self)Promotion Show
Apexart, New York
Apexart recently held an open call, requesting submissions of a 30-second TV commercial about us from individuals and collaborative groups. The commercials are available for viewing on a public-access site, where viewers are encouraged to visit and cast votes for their favorite.
created and curated by you, the public
with an accompanying essay by Carlo McCormick
* Do art and TV belong in the same sentence?
* Do people lie about watching TV?
* Are commercials better than programs?
* Can apexart get creative people to make a TV commercial about them?
Yes, yes, yes and yes!
apexart recently held an open call, requesting submissions of a 30-second TV commercial about us from individuals and collaborative groups. The commercials are available for viewing on a public-access site, where viewers are encouraged to visit and cast votes for their favorite. In addition, all commercials will be on view as part of an innovative living-room-style installation at apexart from January 9 to February 16, 2008. The winning entry will have their commercial aired on network TV.
The exhibition was conceived to examine creative practices in contemporary culture and to reconsider the current promotional model of the art world.
Commercials will be available for viewing and voting from this website starting January 9.
This exhibition has been made possible, in part, by the Lower Manhattan Cultural Council with the generous support of The September 11th Fund.
Opening january 9, 2008
Apexart
291 Church Street - New York
Gallery hours are Tues - Sat, 11-6
Free admission