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10/12/2001

Bollywood Satirized

Gallery Sumukha, Bangalore

Works by Annu Palakunnathu Matthew. "Using digital technology to alter the Indian movie posters, I re-interpret the images to make blatantly satirical commentary and humorously challenge traditional gender roles and behavior in Indian society based on my experiences. The final images include myself, other imagery and text from other sources." A. Palakunnathu Matthew

The Artist states that: The digital portfolio, Bollywood Satirized, is a critical commentary on the societal expectations that I experienced as a woman growing up in India. To create this work, I start with Indian movie posters, a reflection of the popular culture and the melodrama of Indian life. The visual and aural presence of cinema in India is the result of the largest commercial film industry in the world that produces close to one thousand movies a year. Most of the film industry is concentrated in Bombay, which is also called 'Bollywood'.

Using digital technology to alter the Indian movie posters, I re-interpret the images to make blatantly satirical commentary and humorously challenge traditional gender roles and behavior in Indian society based on my experiences. The final images include myself, other imagery and text from other sources. As Deborah Frizzell in NY Arts 2001 wrote 'The sensual, seductive medium of mass produced Indian movie posters of banal musicals are manipulated to send messages about the construction of feminine and racial roles by a patriarchal society'.

Gallery Sumukha, begun in 1996 by art lover and collector Premilla Baid, is committed to increasing art awareness. Apart from offering a wide selection of works in various media by different artists, the gallery is working towards an expansion of the awareness of Indian Contemporary Art beyond the boundaries of India. In this context, Sumukha has already taken exhibitions and workshops to Nepal, the UK and USA. The gallery houses a vast number of works from India and abroad. Plans are also underway to initiate scholarships and other encouragements for up-coming younger artists with the overall view of strengthening and promoting art awareness and appreciation.

Sumukha stocks and shows a wide variety of quality works by both established as well as young and promising artists, so that there is a constant flow of vibrancy and life to be experienced. Well respected names like Yusuf Arakkal, S.G. Vasudev, Akbar Padamsee, Paresh Maity, Sunil Das, Shyamal Datta Ray, Suhas Roy, K.Muralidharan, Achuttan Kudallur, C. Douglas, Rm. Palaniappan, Jogen Choudhury, Shuvaprasanna, Shipra Bhattacharya, Jayasree Burman (to name but a few) can be seen alongside young and promising names like Ravi Kumar Kashi and printmaker Archana Hande, Asma Menon and many others.

Sumukha, in the effort to promote Indian contemporary art, has organized exhibitions and art camps in the USA, UK and Nepal Plans for the future include more such forays into distant areas to bring together a stronger understanding of various cultures through their styles of contemporary art.

Gallery Sumukha
24/10, BTS Depot Road
Wilson Garden, 560 027 Karnataka
Bangalore
Tel: 91-80-229 2230
Fax: 91-80-226 0813

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