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4/3/2010

PooL Art Fair

The Gershwin Hotel, New York

We are proud to announce the 7th edition of the PooL Art Fair in New York to take place March 5, 6 & 7 2010. This will be the first edition at the newly renovated New York landmark hotel: The Gershwin. “Gershwin-area was the Tin Pan Alley of the olden days. This is where the pop songs of the 30’s and 40’s were conceived. Our hotel is now a hundred years old!”

The new venue provides the show with it’s on entrance and a privately manned elevator to allow personal guest walk-ins to the show floors. Other new features include the option to create murals on the exhibition rooms’ walls, walls painted in different colors, and/or regular hooks to hang works on the wall. On the ground floor, the hotel's 3,000 square foot lobby offers multiple possibilities for performances, art shows, private and semi-private parties, and a VIP lounge during the show.

PooL is the successor to the acclaimed New York Independent Art Fair (November 2000), a groundbreaking exhibition that attracted thousands of US and international visitors. The simple, modest approach of the PooL Art Fair offers an exciting alternative to the "art fair" experience for dealers and collectors, as well as the general public.

Each artist, or group of artists, will use the hotel’s guest room as exhibition space, creating an intimate setting. The show will be comprised of artists, artists' collectives and curators. Hence, the fair will serve as an invaluable resource for the artistic community and the general public. Our goal with the PooL Art Fair is to provide the public with access to art, while encouraging them to support and meet these emerging artists.

Frère Independent is a not-for-profit art organization that provides new avenues of dissemination and widespread visibility to emerging and independent artists who do not currently have gallery representation.

You can also reach me at +1 (212) 604 05 19 or mobile phone at +1(646) 468 5859 should you have any questions.

Frere Independent
149 West 24th Street Suite 3A
New York NY 10011
NYC + 1 (212) 604 0519

Vernissage Friday March 5, 6PM - 10PM

Gershwin Hotel
7 E 27th Street, New York, NY 10016
Opening Hours Friday March 5, 3PM - 10PM
Saturday March 6, 3PM - 10PM
Sunday March 7, 3PM - 10PM

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