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26/1/2011

Amir Baradaran

Benrimon Contemporary, New York

Amir Baradaran announces his infiltration of the Louvre Museum, today, with the permanent installation of his 52-second video performance streaming live over the image of Leonardo da Vinci's portrait of Lisa Gherardini. Using an Augmented Reality (AR) Smartphone application, 'Frenchising Mona Lisa' seeks to provoke notions of national identity, iconography, and curatorial practices within museums. Baradaran's channel is viewable by downloading the application Junaio available for free on any Smartphone Appstore. In order to watch the Mona Lisa come to life, users must choose the channel Frenchising Mona Lisa, and point their smartphone camera at an image of the Mona Lisa, whether inside the Louvre or in front of any of its reproductions anywhere in the world. At the same moment in New York, Baradaran will release the manifesto for FutARism, a movement that seeks to explore the experiential, conceptual and legal shifts suggested by the advent of AR within the modalities of contemporary art. To learn more about Amir Baradaran, please visit his website: http://bit.ly/eq2JaQ.

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