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20/1/2000

DANIELA ROSSELL, All the best names are taken

Greene Naftali, New York

The Greene Naftali Gallery will present the first solo show in New York
by Daniela Rossell. The exhibition features new photographs from the
two series "Ricas y famosas" and "Olympic Tower". Daniela Rossell is
a young artist from Mexico City who has recently moved to New York.
Rossell's work has been exhibited in galleries and museums
throughout Mexico. Her work has appeared in group shows in the
United States including "The Conceptual Trend: Six Artists from
Mexico City" curated by Ruben Gallo and Terence Gower at the Museo
del Barrio, New York and in exhibitions at Jack Tilton Gallery and
ACME gallery in Los Angeles.

"Ricas y famosas" is a series of photographic portraits of Mexico City's
powerful nouveau riche class posed in the luxury of their domestic
surroundings. Working with subjects who in many cases are family
and friends and in most cases women, Rossell positions them in
elaborately decorated environments surrounded by their own
possessions. She spins conventions of photography including
ethnography, society portraiture, and more contemporary practices
which relate performance to photography. The images draw as much
visually from pop culture (the films of Pedro Almodovar) as they do
conceptually from art photography (the interiors of Louise Lawler). An
absolutely glamorous sensibility collides head on with a criticality
which deconstructs the visual signifiers of class, wealth and gender.

The subjects in these photographs include Paulina Dias Ordaz, the
step daughter of Raul Salinas DeGortari who is the brother of Mexico's
notorious exiled president, Carlos Salinas and the real daughter of
another former president of Mexico. She is shown wearing a Euro chic
tennis outfit and rests her leg on the head of a stuffed lion. Emilio
Salinas, the son of Carlos Salinas, stands in the trunk of an enormous
tree framed by its twisted branches. Another subject, Michelle, sits in
a jacuzzi situated at the precipice of pimp's penthouse overlooking
Mexico City.

The photographs from "Olympic Tower" are taken in an 80's style
luxury building located on Fifth Avenue across the street from Saint
Patrick's Cathedral. The compositions are as loaded in material, detail
and color as they are in social content. Flaming velvet reds, cobalt
blues, gold, jade, sky blue and ebony all mix in these pictures which
include portraits of a step sister unwrapping gifts at Christmas, Anne
DuBong, a black psychic who works for many of the building's
residents, an ambassador to Lebanon who sits next to a portrait of
Yana Avis (of the Avis rent-a-car family).

For further information and photography please contact the gallery
Tuesday through Saturday from 10am to 6pm.

Greene Naftali Gallery 526 West 26th Street New York NY 100001

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