Outsourcing
dal 11/11/2002 al 6/12/2002
Segnalato da
11/11/2002
Outsourcing
Iniva - Institute of International Visual Arts, London
msdm: mobile strategies of display and mediation. Outsourcing - when a corporation subcontracts labour that is often cheap and located in low-cost (i.e. non-western) economic zones - has been a central objection of the anti-globalisation movement for some time. msdm's new work Outsourcing interrogates the relationships between art, labour and productive systems by exploring the different facets of branding, commercial arts funding and anti-corporate activism.
msdm (mobile strategies of display and mediation) is a collective laboratory
that explores the mobility, distribution and presentation of artworks.
Initiated in 1998 by artist Paula Roush, msdm attempts to negotiate the
socio-political structures that intersect with the creative industries. msdm
operates across many different platforms, engaging elements of contemporary
culture including web streaming, brand identity, computer gaming, activism,
statistics and software design.
Outsourcing - when a corporation subcontracts labour that is often cheap and
located in low-cost (i.e. non-western) economic zones - has been a central
objection of the anti-globalisation movement for some time. msdm ' s new work
Outsourcing interrogates the relationships between art, labour and productive
systems by exploring the different facets of branding, commercial arts funding
and anti-corporate activism. Outsourcing questions the outmoded categories of
the artist, curator, critic and funder and proposes that the entire chain of
cultural production is an interlocking network. Additionally, the title
Outsourcing makes reference to the way in which the exhibition ' s contents
are outsourced from the geographical and socio-political context of inIVA.
Outsourcing features different components that have been outsourced to other
artists, among them a ' bot ' software device, Coybott, that robotically
searches the internet for information and a publication about labour, social
thought and aesthetic production. The core of the exhibition will contain
elements relating to rooms from different periods in the Geffrye Museum in
Shoreditch. The project will also include parallel activities, such as a film
programme curated by Anthony Iles and a collection of audio-visual narratives on
work and labour presented by El Sueno Colectivo. On Friday 22 November 2002, 2pm
at TheSpace@inIVA, Zeigam Azizov (artist/critic) will be in conversation with
Paula Roush on the ' Domestication of Visual Pleasure ' . This will be
followed by a guided walk to the Geffrye Museum. (Refreshments will be
provided.)
Outsourcing is produced in collaboration with sound artist and media activist
Sasha Costanza-Chock and Octavi Comeron, an artist and publisher. Outsourcing
addresses the relationship between ' hardware ' (as the physical
production of goods displayed in the exhibition space) and ' software '
(as the production of meaning and codes via both the ' producer ' and the
audience).
Outsourcing is the final project for inIVA ' s Soft Season, a series of
events, collaborations and interventions that explores the creative collision
between artist and curator.
Image: msdm, Living U.S. Patent No.5,156,811 Museum, wireless
stream van, Living Art Museum, Reykjavik, 2001
preview: Tuesday 12 November, 6pm - 8pm
open: Wednesday - Friday, 12noon - 6pm
TheSpace@inIVA, 6-8 Standard Place, Rivington Street, London EC2