For her project at The Showroom Olof Bjornsdottir plans to radically alter the nature of the gallery space. Through the building of a series of cupboards and structures she will create a magical Nordic environment to house her work.
The Showroom is pleased to announce that it has commissioned Icelandic
artist Ã“lÃ¶f BjÃ¶rnsdÃ³ttir to make a new body of work for presentation between
15 January to 23 February 2003, this will be her first solo show in London.
Ã“lÃ¶f BjÃ¶rnsdÃ³ttir's practice takes the form of actions, objects, video and photography. In her work Ã“lÃ¶f creates characters that explore human creativity and the power of the imagination. These have included the Woollenmaiden, who through her interventions loudly disrupts public spaces and a Masseuse who attempts to release the creative potential of her subjects through Beneficial Squeezing'. Ã“lÃ¶f's work has a direct physicality that is expressed through her actions and objects, this link to the body and the public placing of her practice introduces episodes that jolt us out of the quotidian.
For her project at The Showroom Ã“lÃ¶f BjÃ¶rnsdÃ³ttir plans to radically alter the nature of the gallery space. Through the building of a series of cupboards and structures she will create a magical Nordic environment to house her work. In order to see the photographic and video documentation of previous actions the audience will have to physically interact with these structures, by opening cupboard doors, climbing steps and sitting on specially constructed viewing platforms. During the project Ã“lÃ¶f BjÃ¶rnsdÃ³ttir will be in the gallery performing a series of actions.
Ã“lÃ¶f BjÃ¶rnsdÃ³ttir lives and works in London.
For further information please contact either Kirsty Ogg or Andy Marsh on 020 8983 4115.
Opening 14 January 2003 19.00 - 21.00hrs
15 January to 23 February 2003 Wednesday - Sunday 13.00 - 18.00hrs
Grant Watson, Curator at Project Art Centre, Dublin will talk about Ã“lÃ¶f's work at The Showroom on Sunday 16 February at 16.00hrs.
Project supported by Ãstex.
The Showroom is supported by London Arts.
Mary-Jane Aladren, Adelaide Bannerman, Claire Barclay, Iwona Blazwick, Paul Collett, Laura Emsley, ezppl, Rose Finn-Kelcey, Frieze, David Gilmour, Matthew Hunt, Kate MacGarry, Anna Milsom, Dave Muller, Paul Nicholson, Campbell & Mairi Ogg, Michael O'Pray, Alison Raftery, Simon Starling, Transmission Gallery and Catherine Ugwu are all actively supporting the work of the gallery by joining The Friends Scheme.
The Showroom 44 Bonner Road London E2 9JS
T. 020 8983 4115 F. 020 8981 4112
Nearest tube Bethnal Green on Central Line. Buses 26, 48, 55, 106, 253. Overground to Cambridge Heath.