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2/4/2003

Adria' Julia'

ABEL, Berlin

Responses #2

The latest work by the Spanish artist Adrià Julià, Responses #2, explores the social and aesthetic marketing phenomenon of prefabricated houses in California as well as the search for the "White House for all!".

During the video, the spectator accompanies the visitors of a model-house on their tour, and also witnesses how they react towards the individual objects of the house. In the course of the viewing, the visitors desire to see their wealth materialize becomes obvious in their gestures and comments. Nonetheless, those individual ideas are in sharp contrast to the standardised concept of the prefabricated house, and thus have to be fitted into the existing frame. At the end of the day, the purchase of another ready-made product symbolizes just the next step towards happiness and wealth, as defined by the "American dream".

Responses #2 consists of a video projection, photographs that have been taken in different prefabricated-houses and drawings of the respective ground plans. In this exhibition, the space of a model-house is put opposite the gallery space. This creates a direct link between the objects of the house and the video installation as well as between the customers-visitors of the model-houses and the visitors-customers of the gallery. Moreover and as an aspect of the latter, Adrià Julià succeeds in elucidating the commercialisation of art. He does that by pointing out parallels between the visitors dealing with the product of the prefabricated house, and the gallery visitors reacting to the presented artworks.

Boris Abel, Nadine Dinter

Adrià Julià was born in Barcelona in 1974 . In 1997, he graduated from the University of Barcelona (Spain) with a diploma in Arts (focus on sculpture). Three years later (2000), the artist completed his studies at the Hochschule der Künste (Berlin), with a focus on multimedia, as a master-class student of Prof. Rebecca Horn. With the help of a grant, given out by the x{201C}La Caixax{201D} foundation in Barcelona (Spain), Adrià Julià is currently studying towards his Masters of Arts at the Institute of Fine Arts, Valencia, California (USA).

Among the most important exhibitions, in which the artist participated, are: INJUVE 2000 at the Círculo de Bellas Artes, Madrid (catalogue). 2001 Where rock and ocean meet at Haus am Lützowplatz, Berlin (catalogue); 2002 Ocupaciones, Premio INJUVE, Sala Amadís, Madrid.

Image: Adrià Julià, Responses #2, 2002, video still

Preview Wednesday, 2 April 2003, 20 hrs

ABEL - Raum für Neue Kunst
Sophienstr. 18
D-10178 Berlin
Tel/Fax +49-30-27 59 65 25

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