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26/9/2012

Art Platform

The Barker Hangar, Santa Monica

Art Platform -- Los Angeles, the modern and contemporary art fair for Los Angeles, demonstrates the rich and diverse cultural landscape of Southern California and underscores Los Angeles’ integral position within the international contemporary art world. Bringing together the local and international artists, dealers, collectors, museums and art enthusiasts that play important roles in the vibrant Southern California art community, Art Platform -- Los Angeles emphasizes the increased recognition of greater Los Angeles as an international art capital. Ideally positioned at the crossroads of East and West, Los Angeles has long served as a meeting point for the exchange of ideas, information and commerce. Art Platform -- Los Angeles will exploit that position to provide unprecedented access to Los Angeles while also fostering a vibrant engagement between exhibitors, visitors, artists and collectors.

Attendance
As a result of the vision of our participating galleries, the support from local and international arts communities, and the unprecedented access afforded by our VIP program, Art Platform -- Los Angeles closed its inaugural edition on October 3, 2011 with a strong attendance of nearly 12,500 collectors, curators, museum trustees and art lovers. In addition to the attraction of its vibrant art scene, Los Angeles also enjoys its draw as a tourist destination.

Prominent collectors from New York, Brazil and Los Angeles attended the fair including Lawrence Beneson, Ruth and Jake Bloom, Ben Bourgeois, Kathi and Gary Cypres, Jan and Trisch DeBont, Mandy and Cliff Einstein. Sirje and Michael Gold, Homeira and Arnold Goldstein, Susan Hancock, Alan Hergott, Alfredo Hertzog, Gail and Stanley Hollander, Susan and Michael Hort, Michael McCarthy, Jarl Mohn, Merry Norris, Joyce and Michael Ostin, Viveca Paulin-Ferrell, Lois Rosen, Mera and Donald Rubell, Eugene Sadovoy, Jane Siegal, Cameron Silver, Jennifer Simchowitz, Manny Simchowitz, Stefan Simchowitz, Gilena and Gary Simons, Pam Smith, Eva and Brian Sweeney, Benedikt Taschen, Grazka Taylor, Dean Valentine, Pamela West, and Beth De Woody.

Exhibitors
Art Platform -- Los Angeles 2011 featured an extraordinary roster of over 75 local and international galleries in addition to special exhibitions by individual artists, established art world booksellers, leading not-for-profits and alternative art spaces. VIP Program
Art Platform -- Los Angeles VIP events and programs offer exclusive access and experiences for VIP guests. Our VIP program includes private collection visits, curator and director-led walkthroughs at Los Angeles’ world-class art institutions, artist studio visits and numerous special events throughout the city tailored specifically for collectors, curators and art patrons. VIP guests are invited to join our Opening Preview and Vernissage and to enjoy our VIP lounge.

In 2011, in collaboration with the Getty’s initiative, Pacific Standard Time: Art in L.A. 1945-1980, our VIP program presented over 70 events between Friday, September 30 and Monday, October 3 and welcomed approximately 1,100 VIPs throughout these four days. VIPs participated in 26 tours of collector’s homes, 7 visits to artists’ studios, 19 curator-led tours of exhibitions and foundations, and a number of special events that took place in galleries, boutiques and hotels.

Our VIP program boasted coveted private collection visits at esteemed homes such as those of Michael Ovitz, David Johnson, Dallas Price-Van Breda, Mandy and Cliff Einstein, Susan and Leonard Nimoy and Pamela and Jarl Mohn. VIP guests enjoyed many private walkthroughs including those of the acclaimed MOCA exhibition Under the Big Black Sun: California Art 1974- 1981, led by MOCA Chief Curator Paul Schimmel; Creative Artists Agency’s corporate collection renowned for its dedication to Southern California artists and the Hammer Museum’s exhibition Now Dig This! Art and Black Los Angeles, 1960-1980; as well as visits to various studios of artists such as Mark Grotjahn, Catherine Opie, Larry Bell and Friedrich Kunath, among many other such quality events.

Open Platform
Open Platform, a curated series of art panels, conversations and discussions, investigates the dialogue around significant issues in Los Angeles’ cultural landscape and highlights the region’s most influential collectors, curators, museum directors, gallerists, scholars, critics and artists. In 2011, Open Platform was organized by Aandrea Stang, Senior Education Program Manager for MOCA. The inaugural edition included the following:

Collecting 101 presented by The Association of Professional Art Advisors (APAA)
With Michelle Isenberg, Isenberg & Associates Fine Art Advisors and President, APAA; Michelle Pobar, Director, Honor Fraser; and Thomas Solomon, Owner and Director, Thomas Solomon Gallery

We’re Just Artists
Featuring three emerging Latino artists Juan Capistran, Carolyn Castaño, Fay Ray, and moderated by Assistant Director/Senior Curator of LA>
Making Video in the Shadow of Making Movies
Featuring artists Brian Bress, Stanya Kahn, and Kenneth Tam and curator, Catherine Taft

Making Art in an Anachronistic Medium: The Power of Photography
With artists Catherine Opie and Alec Soth and curator Rebecca Morse

Taking Home Souvenirs With collectors Michael Hort and Don and Mera Rubell, and gallerist Philip Martin of Cherry and Martin

ART MIDDLE EAST Presents: How Have International Initiatives Affected Contemporary Middle Eastern Art? Part II
With artists Asad Faulwell and Firooz Zahedi and curators Dr. Linda Komaroff, Leila Khastoo, Yasmine Mohseni; Nazy Nazhand founder of ART MIDDLE EAST; and dealer Leila Taghinia-Milani Heller, Leila Heller Gallery

Does it have to be good for you? Art and Social Practice
Featuring Trinidad Ruiz, Finishing School’s Ed Giardina and David Burns of Fallen Fruit, moderated by writer Sue Bell Yank

Performing Beyond Hollywood: The History of Performance Art in Los Angeles
With artists Eleanor Antin, Liz Glynn, Ellina Kevorkian and LACE Director Carol Stakenas

Crosstown Rivals: We Don’t Play Football
With Tom Lawson, Dean of the School of Art at CalArts; Rodney McMillian, Assistant Professor, UCLA Department of Art; Rochelle Steiner, Dean of Roski School of Fine Arts, USC; and Annette Weisser, MFA faculty member at Art Center

http://www.artplatform-losangeles.com

Press contact:
Marie Wilson VIP Events and Marketing Manager tel +1 213 7635890
MaWilson@mmart.com

Opening Preview: Thursday, September 27 , 2012

The Barker Hangar
3021 Airport Avenue, Santa Monica, CA 90405

stampa

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