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16/9/2003

ExperimentaDesign

Experimenta, Lisboa

Lisbon Biennale
Beyond Consumption
September 17 - November 02

THE PORTUGUESE INTERNATIONAL DESIGN PLATFORM BEYOND CONSUMPTION
The most recent European design Biennale is getting worldwide recognition thanks to the extreme professionalism of its organizers and conceivers. As only regular event in the field of design theoretical reflection and pratical projects, Experimenta already plays an essential role in finding new forms of repositionning the design culture as a strategic point of leverage between economic capability and cultural identity in Modem -The International Design Reference Guide (Paris),2003 We couldn't have written it better. We are delighted that our vision is widely acknowleged by our peers. It makes us proud. The Lisbon Biennale is back with its third edition. This represents a decisive step towards the shaking of design conventions, whether determined by forms, locations, spaces, concepts or objects.

EXPERIMENTADESIGN2003 BIENAL DE LISBOA
ExperimentaDesign is the international Portuguese Biennale on design, creativity and design culture organized by Experimenta Association. In 2003, the Lisbon Biennale questions design culture from the angle of those who use, consume and experience it.

EXPERIMENTA DESIGN 2003 bIENAL DE LISBOA
INAUGURAL WEEK SEPTEMBER 17-21

THE EXD 03 THEME BEYOND CONSUMPTION BEYOND CONSUMPTION is the theme for ExperimentaDesign 2003 Lisbon Biennale, which runs in the Portuguese capital from September 17th to November 2nd, and, for 47 days, displays a large set of events that include exhibitions, lectures & screenings and urban interventions. Designers, artists, writers and thinkers from Portugal, Europe and the United States come together to build in Lisbon an international platform that will work and debate around a wide notion of design. Could you list yourself, which conventions about design prevail nowadays? The first step to disrupt conventions is to ask the right questions, and these are some of them: Which ideas and creations reflect nowadays the consumers needs and aspirations? Do we really understand the experiences that perfect the consumption of culture, design, cinema, music, food or architecture? Do we reflect upon the possibilities and problems presented by those experiences? How can one go further with the idea of consumption? How far do designers and creators integrate those questions in their practices? And what about users? Are they conscious of those topics? The second step is to embrace a vision. Or to be more precise, embrace a mindset of visions that comprehend our mission to unleash the communication potential in every single manifestation of a design moment. Our visions could be found in one of Anaïs Nin's famous quotes: 'We do not see things as they are, we see them as we are.' So, for us, design stands beyond many things. Design is beyond values, space, comfort, logic, passivity, commodity, you and me. Find out which are the disruptions acts that will shake up contemporary design conventions.

THE PROGRAM
ExperimentaDesign s diversiform program spreads through the city of Lisbon in more than 10 venues, 20 shop windows and other public and urban spaces. LECTURE SERIES AND COURSES Convention: Design > people love to rationalize this art Vision: EXD 03 is beyond cause and effect Disruption: produce workshops with the best designers, where no answers will be told. The workshop Bright Minds, Beautiful Ideas was the first act to introduce the Biennale. This workshop preceded the exhibition curated by Dutch designer Ed Annink on the work of Charles and Ray Eames and Bruno Munari, along with two younger designers: Jurgen Bey, from the Netherlands, and Martí Guixé, from Spain. The workshop gathered students from Spain, Portugal and USA. The Lisbon Conferences, the 1000 Plateaux daily series and the new EXD Masterclasses define the Lisbon Biennale s lectures ensemble, gathering thinkers and artists from several fields of contemporary culture. From the bursting opening weekend onto the whole duration of the Biennale, there will always be someone to pay attention to, to debate with, to listen to, to engage with...
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EXHIBITIONS
Convention: Design is limited by space
Vision: EXD 03 is beyond space
Disruption: Europe's most peripheral capital is invaded by the trendiest design movements.

The main core of events comprehends exhibitions like Expanded (on the idea of expanded functionality); Innovation & Inspiration (the contemporary production of French designers and industries); Cross Objects (design products from the Portuguese market recombined in artist s installations); S*cool (research works from Portuguese design and architecture students).

MODULAR EXHIBITIONS/ INTERVENTIONS
VOYAGER
Convention: Objects and art pieces are to be seen in a static environment
Vision: EXD 03 is beyond logic
Disruption: produce an exhibition that crosses borders with its own environment

ExperimentaDesign s main international project, Voyager 03 is a transportable and multifunctional container that will park in emblematic public areas in different target-cities. It presents collaborative work from contemporary Portuguese artists and designers. Voyager 03 presents an innovative design aimed to interact with the public and the urban context. Throughout July to September, Voyager 03 will travel to Barcelona, Paris and Madrid. In September it joins the Biennale s program in Lisbon.

SHOWINDOWS
Convention: Ordinary people do not think about design
Vision: the EXDO3 is beyond commodity
Disruption: Place art and design objects in places people cannot avoid looking into

Showindows is a path through the city net. Portuguese and French artists and designers perform the artistic squatting of shopwindows and other public places in downtown Lisbon.

FILM
3rd edition of Designmatography - EXD s film program will bring again to Lisbon rarely seen films due to their extreme experimental aspects. Focus, detail and attention: these are the words to define the audience attitude before the screen.

ORGANIZATION
EXPERIMENTA
DESIGN PROMOTION AND PROJECT CULTURE ASSOCIATION

PRESS CENTRE EXD03 COMMUNICATION DEPARTMENT
T.: +351 218 550 957 F.: +351 218 550 951

EXPERIMENTA
RUA CIDADE DE LOBITO
ATELIER MUNICIPAL 3
QUINTA DO CONTADOR-MOR 1800-088 LISBOA PORTUGAL
T.: + 351 21 855 09 50 F.: + 351 21 855 09 51

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