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13/3/2015

Matthew Weiner

Museum of the Moving Image, Astoria

Astoria, New York, February 17, 2015— Mad Men , one of the most acclaimed television series of all time, will be the subject of a major new exhibition opening at Museum of the Moving Image on March 14, 2015. Just days after opening, Matthew Weiner, the show’s creator, writer, and executive producer, will appear at the Museum for a conversation about the creation and production of the series on March 20. This appearance kicks off Required Viewing: Mad Men’s Movie Influences , a ten-film series featuring movies curated by Weiner—including The Apartment , Les Bonnes Femmes , and The Americanization of Emily— that inspired the series, from March 14 to April 26.

The exhibition, Matthew Weiner’s Mad Men, will feature large-scale sets including Don Draper’s office and the Draper Kitchen, over 25 iconic costumes, hundreds of props, advertising art, video clips, and personal notes and research material from Weiner. The exhibition will offer unique insight into the series’ origins, and how its exceptional storytelling and remarkable attention to period detail resulted in a vivid portrait of an era and the characters who lived through it. In addition, it will include original interviews with Weiner and an installation of elements from the “writers’ room” where he and his team crafted story ideas and scripts for the series. Matthew Weiner’s Mad Men marks the first time objects relating to the production of the series will be shown in public on this scale. The exhibition will be on view in the Museum’s third-floor changing exhibitions gallery through June 14, 2015 and coincides with the series’ final seven episodes, which air on AMC beginning Sunday, April 5 at 10:00pm ET/PT.

In May, the Museum will also present panel discussions about advertising past and present. View the schedule at movingimage.us.

Among the highlights of the exhibition will be:
• A section devoted to the origin of the series, with selections from Weiner’s personal collection of books; clips from films that inspired his approach to story and character; and script pages from Weiner’s early screenplay The Horseshoe , where the character who would become Don Draper originated • An installation featuring key elements of the writers’ room where Weiner and his team crafted story ideas and scripts for the series, complete with story notes for the first half of Season 7 listed on white boards and index cards, research material, and other elements created and used by Mad Men ’s writers. • The set for Don Draper’s SC&P office, and for the Draper kitchen in Ossining, NY. • Iconic costumes and key props from the series, including Don Draper’s suit, Joan Holloway’s red dress from the SCDP holiday party, Megan Draper’s “Zou Bisou Bisou” dress, and Don Draper’s box with objects that reveal his true identity.

“We are grateful to AMC, Lionsgate, and the extraordinarily talented team of creative professionals behind Mad Men for giving us an unprecedented degree of access to objects that inform and define this landmark television series,” said Carl Goodman, Executive Director of Museum of the Moving Image.

“Museum of the Moving Image brings a unique curatorial vision to the making of Mad Men , a show whose poetic storytelling and meticulous craftsmanship is unparalleled,” said AMC president Charlie Collier. “In addition to putting AMC on the map, Mad Men is credited for helping usher in the Second Golden Age of Television. I cannot think of any other television series more worthy of an exhibition of this scale at MOMI.”

Matthew Weiner’s Mad Men is organized by Barbara Miller, the Museum’s Curator of the Collection and Exhibitions. The exhibition is designed by Wendell Walker, Deputy Director for Operations, Exhibitions, and Design. Public programs are organized by Chief Curator David Schwartz.

” Mad Men is much more than a popular television series, it has become a cultural touchstone inspiring a renewed interest in a critical time in the country’s history,” said Miller. “With the generous participation of Matthew Weiner and his production team, we are able to reveal how Weiner’s profound commitment to exploring cultural history and human relationships informed the production of Mad Men , and offer unique insight into the creative process behind the series.”

Following the exhibition, a number of significant props and costumes will be added to the Museum’s permanent collection.

The exhibition Matthew Weiner’s Mad Men will be joined by other initiatives around the country celebrating the final seven episodes of Mad Men . For a full listing, visit AMCTV.com.

Image; Matthew Weiner on the set of Mad Men

Press Contact:
Tomoko Kawamoto at tkawamoto@movingimage.us / 718 777 6830

Opening: March 14 18pm.

Museum of the Moving Image
Astoria USA
35 Avenue at 36 Street

Hours: Wednesday-Thursday, 10:30 a.m. to 5:00 p.m. Friday, 10:30 to 8:00 p.m. Saturday-
Sunday, 11:30 a.m. to 7:00 p.m. Holiday hours: The Museum will be open 10:30 a.m. to 5:00 p.m.
on Mon. and Tues., Feb. 16 and 17 (Presidents Week).

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