Evento di chiusura dell'installazione del collettivo di architetti, designers e artisti
Pong is an introductory exhibition introducing Godutch. It is a collective of architects, designers and artists based in Zurich, Switzerland. Godutch brings core values into form and creates fresh environments. To go dutch means to share expenses equally and split the costs of something. In this case experiences are shared and different members contribute to the design process. Ideas and images are created individually and are tossed around from member to member. We use our memories to trigger a chain of associations with which we create our images and designs. Pong (one of the first computer games that ever created, this simple "tennis like" game features two paddles and a ball. The game was originally developed by Allan Alcorn and released in 1972 by Atari corporations) is an installaton in which objects and design elements from past projects are used to rediscover the potencial of creative reframing. These common and trivial objects are set into a new environment created by free association of ideas.