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8/8/2004

Freya

The Coningsby Gallery, London

Born in Australia, and currently based in London, fréya has spent the last few years doing what she enjoys the most, travelling and taking inspiration from all she encounters along the way.

Her art begins life in all sorts of places - daydreams, overheard conversations, bus shelter graffiti and children's literature - and the constant stream of spontaneous words and doodles she creates in response.

fréya is largely self taught. However her mother being an artist, drawing her pictures of flower fairies and creating whole families from faces drawn on empty egg shells, provided her with the best art education anyone could ever wish for. She finds great joy in childrens drawings and outsider art, and finds pieces created intinctively, and with absolutely no audience in mind, to be the most beautiful of all - "i came across a snowman last year, with eyes made out of daisies and an orange peel for a nose and it just broke my heart". She feels at her happiest observing the smallest and simplest details of the everyday.

fréya began her working life as an Art Director for an advertising agency but quickly had that uncomfortable feeling you get when something doesn't fit. She left to start her exploration of the big wide world and along the way began to think about a career. Illustration seemed a lovely logical option, though she had never realised that this was actually considered an occupation, and was delighted to discover people were willing to pay for what she had always enjoyed doing.

She has worked extensively across Australia and London providing illustrations for most of the larger publications, including The Age and The Australian newspapers, The Times, Business Review Weekly and Cosmopolitan magazines, as well as Advertising and Design houses. Most recently she was commissioned to provide illustrations for the entire new look of Australia's largest bank, ANZ. Other clients include The Wilderness Society, Australia Post, The Law Foundation and Jindaree Wines. She also collaborates on designs for AK childrens range, including toys, books and homewares.

She enjoys exhibiting regularly and has just finished a sellout show in Australia as the featured artist of The 2004 Canterbury Art Show. Other exhibitions include 101 Collins St (1990), Raw Studios (1993, 1994), Dux Artists Management group shows (1997-2002), and a permanent and ever changing exhibition at The Castle Gallery on Phillip Island, Australia. Her work is held in many public and private collections around the world, including The Soho Corporation (New York), The ANZ Bank collection and The Australia Post collection (Australia). Awards include; Phillips National Illustration Award, Telecom Design Award, Anti-Cancer Council Art Award and DMB & B Scholarship.

This will be her first solo show in London.


The Coningsby Gallery
30 Tottenham Street
London
W1T 4RJ

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