General Alert. Selected Works 1974-2007. She makes use of photography, video, installation and performance. At first sight much of her work appears to follow the glamorous dictates of popular culture. She frequently contrasts the image of women as depicted by the media with the private vision derived from her own photo album.
General Alert
curated by Natasa Ilic and Kathrin Rhomberg
As the first art institution in Sweden, Goteborgs Konsthall is proud to present
a one-person exhibition of the work of the Croatian artist Sanja Ivekovic. Ivekovic
was born in Zagreb in 1949 and has since the 1970s developed an innovative and
critical artistic approach, establishing herself today as one of the most
significant artists from the former Yugoslavia. A pioneer in her homeland within
both feminist and video art, she serves today as inspiration to many young artists.
Ivekovic makes use of photography, video, installation and performance in her art.
At first sight much of her work appears to follow the glamorous dictates of popular
culture. She frequently contrasts the image of women as depicted by the media with
the private vision derived from her own photo album (thus Double Life, 1975) and in
this way succeeds in revealing how routines in our daily lives are influenced by
fashion, advertising and celebrity attention. Sanja Ivekovic has always been a
political artist and one who has committed herself and her ‘private’ sphere to
confront the politics of the human body and the public domain.
Sanja Ivekovic has worked with mass media images throughout her career. The work Gen
XX consists of advertising pictures of familiar photo models. The pictures can be
seen at first glance as ordinary advertisements but their content is broadened by
means of the texts affixed to them; these list the names of a number of national
heroines from the anti-fascist struggles of the second world war. The women were
familiar to the generation that grew up in Tito’s socialist Yugoslavia, and in Gen
XX Ivekovic reintroduces them to the young Croats of today.
In several of her works (Personal Cuts, 1982, Gen XX, 1997-2001, Lost & Found,
2003-2004, Nada Dimic File, 2000-2001) Ivekovic focuses on social and ideological
developments in the former Yugoslavia, developments which reflect the changes that
have taken place and are taking place in the rest of Europe. In later works she also
refers to ethnic cleansing (Rohrbach Living Memorial, 2005) and the living
conditions endured by battered women in sheltered housing (Women’s House
(Sunglasses), 2002-2004).
Curators for the exhibition are Natasa Ilic, independent curator at Zagreb, and
Kathrin Rhomberg, formerly head of the Kolnischer Kunstverein, in collaboration
with Goteborgs Konsthall. The exhibition is produced by Goteborgs
Konsthall, Kolnischer Kunstverein and Galerie im Taxispalais.
Opening Saturday 3 February, 11am – 5pm
Goteborg Konsthall
Gotaplatsen, SE-412 56 Goteborg