Puro Arte 2007
dal 17/10/2007 al 21/10/2007
Segnalato da
17/10/2007
Puro Arte 2007
Instituto Ferial de Vigo, Vigo
International Art Fair. In the first edition of the fair one of the main facts that stood out was the quality of the art work exposed. Also the amount of International galleries that participated: Japanese, Israeli, Italian, German, Korean, French and British.
International Art Fair
After the success of PURO ARTE 2006 the second edition of the International Art Fair, will take place in October of this year.
Understanding success as:
Construction of the fair. A vast amount of space, 12.000m2 with aisles of 5 meters, large rest areas and plazas. The construction of the stands were valued very much by the participating galleries not only for the height of the walls but also there width and the distribution of the booths.
Art collectors and clients. The event brought together a high number of art collectors and clients. Before the event an amount of 13.000 personal invitations were sent to the most important businesses in Galicia and a meeting took place with part of them to explain the targets of the fair. Direct inversion came from the sponsors of the event (Caixa Nova, Ayuntamiento de Vigo, Diputacion de Pontevedra)
Outcome of the area of communication. PURO ARTE 2006 received a vast amount of coverage by the communication means, making first page news in "La voz de Galicia, El faro de Vigo, Diario Atlantico". Also broadcast in "Prime time" on radio programmes such as "Onda cero, Cadena ser and television. Cultural programmes of the channel TVG. Press conferences with the Mayoress of Vigo.
Outstanding advertising campaign. PURO ARTE 2006 had a high quality and creative advertising campaign, capturing the public with the impacting publicity, we were able to achieve the targets we had set.
- Newspaper: La Voz de Galicia and El Faro de Vigo.
- Outdoors publicity: Billboards in all the city of Vigo and a creative advertising campaign in the street.
- Radio: Onda Cero, M-80, Cadena Ser and Cadena Dial. " Mailing: 13.000 personal invitations were sent to the most important businesses in Galicia and 10.000 were sent by the participating galleries.
- Art journal: La Máquina Contemporánea, Artnotes.
- Advertising in institutional media.
High quality of art exposed. In the first edition of PURO ARTE one of the main facts that stood out was the quality of the art work exposed. Also the amount of International galleries that participated: - Japanese, Israeli, Italian, German, Korean, French and British……… 30 % of the participating galleries were foreign. You were able to see the artwork of Miro, Picasso, Valdes, Pazos, Castillo, de Andrea and Tapies.
Large public Influence. Around 15.000 people visited the event and the general opinion was very positive with regards to the quality and diversity of the exposed artwork.
The proof of the satisfaction from the participating galleries for the valuation of the organisers, the construction of the booths, the sponsors, general public and the media coverage is that 70% of the participating galleries from 2006 will be attending the second edition of PURO ARTE 2007. Therefore we consider that as an organisation we have reached all of our objectives and that PURO ARTE will be placed in the art calendar not only as a national event but also on the international scale.
PURO ARTE in Vigo
Vigo is situated in the heart of the Galician community in the North of Spain. It is a big city with a large proportion of International activity due to the large port. Galicia is one of Spains most important regions for the production of materials. Vigo is one of the highest populated cities of Galicia, having 350.000 habitants and is in the highest ranking of Galician businesses. Tourism in Vigo is high due to the gastronomical, historical and outstanding landscapes the city has to offer.
PURO ARTE will take place in IFEVI ( Instituto Ferial de Vigo). Thanks to its great location nearby the airport of Peinador, the port and motorway connections make it is the ideal candidate to bring together works of art from all over the world.
Objectives for Puro Arte 2007
The targets for the second edition of the International Art fair PURO ARTE 2007 are based in maintaining the standard of quality from last year and to duplicate and reinforce the fundamental points that we consider to be the key to achieve more success than the past edition: - - Larger inversion on publicity.
- Achieve more outcomes in the media
- Create more sales.
- Larger selection of artwork exposed.
Instituto Ferial de Vigo
Av. Do Aeroporto 772 - Vigo
Agenda:
Thursday, October 18th: 5.30 p.m – 11 p.m.
Opening to the Press: 5.30 p.m.
Official Opening (under invitation): 7.00 p.m.
Friday, October 19th: 11.30 p.m – 9.30 p.m.
Saturday, October 20th: 11.30 p.m– 9.30 p.m.
Sunday, October 21th: 11.30 p.m– 9.30 p.m.
Monday, October 22th: 11.30 p.m– 8.30 p.m.
Fees:
Adults: 5 euro
Childs: Free entrance
Pensioners: 3 euro
Catalogues: 10 euro