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11/9/2008

Maison Martin Margiela

ModeMuseum Province of Antwerp - MoMu, Antwerp

In October 2008, Maison Martin Margiela celebrates its 20th anniversary. For this occasion, the Fashion Museum presents the unique exhibition, MAISON MARTIN MARGIELA ( 20) The exhibition. Conceived in close collaboration with Maison Martin Margiela, this exhibition takes place at the Antwerp Fashion Museum from 12 September 2008 through 8 February 2009.

In 1988, after graduating from the fashion department of the Antwerp Academy and working as an assistant for Jean-Paul Gaultier, Martin Margiela and Jenny Meirens established Maison Martin Margiela. Their first pioneering fashion show followed in October of that same year. Margiela’s was a radically new visual language, with a silhouette – long, with strikingly narrow shoulders – that diametrically opposed the power dressing of the 1980s. He furthermore declines public appearances. Early in his career, Margiela emphatically decided to let his fashion speak for itself. All interviews are consistently given in the name of the Maison as a whole and no photographs of the designer are distributed – a sharp reaction against the star status that dominated the fashion scene of the 1980s and 1990s.

Maison Martin Margiela is especially known for its deconstructivist approach and its use of second-hand materials or materials with low commercial value. Its entire oeuvre is characterized by an exceptional combination of classic tailoring and conceptual thinking. Margiela shows the inside of a clothing item, exposes its construction and focuses on that which fashion anxiously tries to conceal. Unravelling the grammar of clothing, Maison Martin Margiela reveals the strategies of the fashion system as he constructs something radically new. The working method produces an analysis of the system that underlies fashion and is followed through in the many varied aspects of the fashion house.

'MAISON MARTIN MARGIELA (20)The exhibition' is not a classic retrospective exhibition, but looks more deeply into the different themes and concepts that Maison Martin Margiela has explored during the 20 years of its various collections, fashion shows, presentations and events worldwide, design of its shops and offices, exceptional house style and communications policy.

The scenography for the exhibition is by Bob Verhelst, himself once part of Maison Martin Margiela and therefore very familiar with the work of the fashion house. Bob Verhelst has also successfully worked with the Fashion Museum on various exhibitions. For this project, he has taken the codes and the visual vocabulary of Maison Martin Margiela and translated them into a surprising exhibition concept.

Exclusively for this exhibition, Maison Martin Margiela will propose limited-edition items that will be on sale during the entire exhibition at the Fashion Museum reception desk. A catalogue in English will accompany the exhibition.

ModeMuseum Province of Antwerp - MoMu
Nationalestraat 28 - Antwerpen

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