Cuide de Voce is the the Brazilian tour of the work 'Take Care of Yourself' in which the artist invites over one hundred women to reinterpret a break-up letter. First shown at the Venice Biennale, in 2007, the work is an example of how the narratives that the artist builds using literary, visual, and performance elements contain something that is too human to escape even the viewers who are less familiar with contemporary artistic expressions.
On July 10th, the Cuide de voce [Take Care of Yourself] exhibition, by Sophie Calle, arrives in Brazil for a four-month season at SESC Pompeia, in Sao Paulo, and at the Museum of Modern Art of Bahia, in Salvador. The Brazilian tour of the work ”in which the artist invites over one hundred women to reinterpret a break-up letter” is a promotion of SESC SAO Paulo and Associao Cultural Videobrasil, and is part of the Year of France in Brazil.
The partnering institutions' choice of Cuide de voce takes into consideration the possibilities created by the broad spectrum of propagation of Sophie Calle's artistic practices. First shown at the Venice Biennale, in 2007, the work is an example of how the narratives that the artist builds using literary, visual, and performance elements contain something that is too human to escape even the viewers who are less familiar with contemporary artistic expressions.
"Sophie Calle's artistic quest is, in essence, a human quest. This makes Cuide de voce, which is an example of the most instigating contemporary production, accessible to large audiences," says Solange Oliveira Farkas, president of Associao Cultural Videobrasil and director of the Museum of Modern Art of Bahia. To Danilo Santos de Miranda, chairman of the Brazilian Commissariat for the Year of France in Brazil and regional director of SESC SAO Paulo, Calle stands out for "being able to have art imitate life and life imitate art, leaving us impudently entangled in between dream and reality."
EDUCATIONAL CURATORIAL PROJECT
In order to take advantage of the identification that the work invites, a carefully devised educational project accompanies the exhibition. Geared towards various audiences, it seeks to increase the quality of the work's fruition by means of mediated paths; provides support to teachers interested in working with themes linked to the exhibition; and proposes activities that take Calle's work as a starting point to encourage the use of languages such as photography, text, and video.
The activities will involve educators and artists, such as the Brazilian duo Tetine, which will explore the creative process of Samba de Monalisa“ Tetine vs Sophie Calle, created in a remote partnership with the artist, in a workshop. An invitation to play the games featured in the work of Sophie Calle is extended to the audience, which will be encouraged to produce poetic responses to the experience. This production will be shared in exhibitions and online.
Opening September 22, 2009
Museum of Modern Art of Bahia
Av. Contorno s/n, Solar do Unhao, Salvador de Bahia