The independent alternative to art fairs
The independent alternative to art fairs. Fountain was launched in March 2006 in New York in an effort to leverage support for independent galleries overlooked by the larger, corporate-sponsored art fairs. The name Fountain is a nod to Marcel Duchamp's controversial sculpture which shook up the art world when it was rejected by the Society of Artists' exhibition in 1917. In form and spirit, the artwork exhibited reflects the avant-garde attitude of the Dada art movement, while attracting the attention of the international clientele and top collectors who attend the more traditional fairs.