Just do it
dal 9/3/2011 al 21/5/2011
Segnalato da
Freee
Center for Tactical Magic
Foundland
Metahaven
Bureau of Melodramatic Research
Simina Neagu
9/3/2011
Just do it
Pavilion Unicredit, Bucharest
Biopolitical Branding. From Metahaven's analysis of visual identity to Freee's critique of advertising, this exhibition tries to act as a toolkit for operating in a neo-liberal environment. Far from being a visual manifestation of anti-corporate activism, the presented works fluctuate between protest and over-identification, engaging the viewer in a variety of discourses.
Curator Simina Neagu
Participants: Freee (UK), Center for Tactical Magic (US), Foundland (NL), Metahaven (NL), Bureau of Melodramatic Research (RO)
The city presents itself as a semiotic jungle, laden with logos that guide your path through the use of "soft power". No longer compelled to act according to set values, the citizen-cum-consumer is persuaded to assert its own identity by consumption. But how can logos or symbols exert such influence and most importantly, are we to accept this influence as wholly positive? In order to answer these questions and analyze the mechanisms through which corporate organizations and the prevalent phenomenon of branding shape the social imaginary, artists and researchers choose different strategies of appropriation or resistance. From Metahaven's analysis of visual identity to Freee's critique of advertising, this exhibition tries to act as a toolkit for operating in a neo-liberal environment. Far from being a visual manifestation of anti-corporate activism, the presented works fluctuate between protest and over-identification, engaging the viewer in a variety of discourses.
Publication: "Just do it. Biopolitical Branding" with texts by Foundland, Simina Neagu and xurban_collective. Edited by PAVILION - journal of politics and culture, English/Romanian, 48 pages, B/W, softcover.
www.pavilionjournal.org
PAVILION, BUCHAREST BIENNALE and PAVILION UNICREDIT are projects devised and founded by Razvan Ion and Eugen Radescu.
PAVILION UNICREDIT is a center for contemporary art & culture, a work-in-progress independent space, a space for the production and research in the fields of audiovisual, discursive and performative. It is a space of critical thinking, and it promotes an artistic perspective implying the social and political involvement of art and of cultural institutions.
Image: Freee, Advertising Wants To Convert Our Desire For A Better Life Into A Desire To Buy Something, billboard in metro station in Bucharest, various dimensions, 2008. Courtesy of the artist.
OPENING: March 10th, 2011, 19:00
PAVILION UNICREDIT
center for contemporary art & culture
Sos. Nicolae Titulescu 1 (Piata Victoriei) Bucharest 011131 Romania
Hours: Tuesday - Sunday 12.00 - 19.00, Mondays - Closed
Free admission.