Jeff Howe
Peter Edmunds
Harrell Fletcher
Miranda July
Aaron Koblin
Davy Rothbart
Allison Wiese
Andrea Grover
17/10/2006
Phantom Captain
Apexart, New York
The exhibition explores creative collaboration that involves groups of individuals responding to "crowdsourcing" initiatives set forth by artists. The Rise of Crowdsourcing "to describe a new form of corporate outsourcing of labor to armies of amateurs. As the methodology behind websites like Wikipedia, Ebay, Flickr, Youtube, Blogger, etc." (Jeff Howe). With projects by 7 artists.
Art and Crowdsourcing
curated by Andrea Grover
with projects and participation by: Jeff Howe, Peter Edmunds, Harrell Fletcher and Miranda July, Aaron Koblin, Davy Rothbart, Allison Wiese
Phantom Captain explores creative collaboration that involves groups of individuals
responding to “crowdsourcing" initiatives set forth by artists. Jeff Howe introduced the
term crowdsourcing in his June 2006 Wired Magazine article, “The Rise of Crowdsourcing,"
to describe a new form of corporate outsourcing of labor to armies of amateurs. As the
methodology behind websites like Wikipedia, Ebay, Flickr, Youtube, Blogger, etc.,
crowdsourcing is becoming common practice in business while its potential is also being
harnessed by artists to create communal artworks.
Through assignments, collections, solicited submissions, and even the farming out of
creative tasks like drawing and decision making, the artists in Phantom Captain create works
of “distributed creativity," employing 10-10,000, geographically dispersed, voluntary
collaborators who collect, submit, vote, perform, or otherwise contribute to create discrete,
multiple, and ongoing art works. The effect is an exploration of a crowd’s aptitude for
creative consensus, rendering something akin to a portrait of contemporary collective
unconscious.
Andrea Grover is the Founder of the Aurora Picture Show, a non-profit center for film, video and new media in
Houston, Texas.
Programs:
Reading: Wed Nov 8, 6:30pm
Davy Rothbart with special guest Anvil
Lecture: Wed Nov 15, 6:30pm
Jeff Howe on the rise of crowdsourcing
Apexart’s exhibitions and public programs are supported in part by Altria Group, Inc., The Lily Auchincloss Foundation, Inc., The Foundation
for Contemporary Arts, and with public funds from the New York City Department of Cultural Affairs and the New York State Council on
the Arts.
Apexart
291 Church Street - New York
Hours: Tue - sat 11 - 6 pm
Free admission to all programs and events