Marta_SMS 04. In the time between two regular blocks of exhibitions, the large reception hall at Marta Herford can offer a memorable view of the work of a young artist plus information on the work of the relevant cooperating Kunstverein.
Curators Kathrin Becker and Sophie Goltz
In the time between two regular blocks of exhibitions, whilst the old one is being taken down and the new one set up, the director of a German Kunstverein (art society) is invited to present an artist currently at the focus of that society's interest. Thus, whilst the main exhibition rooms are being reorganized, the large reception hall at Marta Herford can offer a memorable view of the work of a young artist plus information on the work of the relevant cooperating Kunstverein.
First of all, the name Marta_SMS ("Short Message Service") describes the exhibition format as a short and striking artistic statement. Here, the art on show can be young, experimental and even improvised. Secondly, the name references the idea of being networked, which, in this series of exhibitions, is being rethought for the museum. The aim is to establish or build on a series of relationships between an ambitious museum such as Marta Herford on the one hand, and innovative, committed Kunstvereins throughout the country on the other. In this way, the message is conveyed that the work and the contents of a museum have a national reach and are involved in a varied network of institutional and personal relationships which local people are also able to benefit from.
In this context, being networked also means opening up and using new ways of communicating with the public. One of the ways in which the desire to address new groups of people is expressed, is the fact that the presentations take place in a spirit of open dialogue and without prior agendas. The Marta_SMS series of exhibitions will also be made accessible on Internet platforms such as "Twitter" and "Facebook" as a process and form of dialogue.
Image: Timing and Consistency (2010), n.b.k. Showroom NBK, Foto: Jens Ziehe
Karin Barth tel: +49 (0)5221 994430 - 27 fax: +49 (0)5221 994430 - 23 eMail senden an: email@example.com
Opening: 7pm, Tuesday, 20 April 2010
MARTa Herford gGmbH
Goebenstr. 4-10, 32052 Herford
Hours: Tues - Sun and public holidays 11 a.m. – 6 p.m., 1st Wed of every month