The gallery presents the restaging of Horowitz's legendary 2002 exhibition 'Go Vegan!'. Originally presented at Greene Naftali Gallery, this work will now be seen in an updated, eco-friendly version, and housed in the butchery and coolers of the much storied meat purveyors LaFreida Meats, at 601 Washington St at the corner of Leroy. In the new exhibition, Creed creates a new site-specific installation, remaking the entire gallery floor with a painstaking arrangement of more than 100 types of marble in stripes of many colors and textures. Expansive in its cultural references, and optically dazzling, this floor will become a 'painting' framed by the space of the gallery.
Jonathan Horowitz
Gavin Brown's enterprise is proud, thrilled and slightly apprehensive to announce the
restaging of Jonathan Horowitz's legendary 2002 exhibition 'Go Vegan!'. Originally
presented at Greene Naftali Gallery, this work will now be seen in an updated, eco-
friendly version, and housed in the butchery and coolers of the much storied meat
purveyors LaFreida Meats, at 601 Washington St at the corner of Leroy.
The perceived "soft" or light political nature of vegetarianism as a subject for political art,
conceals a strength and flexibility to take on the weight of those other more appropriate
topics (whether its War, AIDS, or Feminism) that groan under the strain of their own vast
meaning. When one examines all the issues involved with eating meat, it no longer
seems like a soft issue at all. It starts to seem very hard and heavy and scary. As
Einstein said, maybe, in fact, the survival of the human race is at stake. Every year, as
the connection between meat consumption and climate change becomes more
apparent, his words seem to become more and more prophetic. We have come to the
edge of cataclysm.
"If anyone wants to save the planet, all they have to do is just stop eating meat. That's
the single most important thing you could do. It's staggering when you think about it.
Vegetarianism takes care of so many things in one shot: ecology, famine, cruelty." Sir
Paul McCartney.
"Nothing will increase the chances for survival of life on earth as much as the evolution
to a vegetarian diet." Albert Einstein.
The exhibition will also be accompanied by a new title "Go Vegan" published by Ecstatic
Peace Library & Gavin Brown's enterprise
Jonathan Horowitz 'Go Vegan!' will be the inaugural exhibition of the expanded GBE
gallery extending from the original site at 620 Greenwich all the way along Leroy St to
601 Washington St.
Preceded by "Obama 08" and "The New Communism" in 2005, "Go Vegan!" is Jonathan
Horowitz's third solo show at Gavin Brown's enterprise. Other recent exhibitions include
“Apocalypto Now,” Museum Ludwig, Cologne 2009, “And/Or,” P.S.1 Contemporary Art
Center, New York 2009 as well as “Free Store, “ Sadie Coles HQ, London 2009.
...........................
Martin Creed
Gavin Brown’s enterprise (GBE) is thrilled to announce the May 9th opening of a major exhibition by
Martin Creed. Occupying GBE’s freshly expanded gallery spaces, the exhibition will include a
monumental architectural intervention and the premiere of a new film work.
This will be the gallery’s third solo exhibition with the artist. It also will be Creed's first solo show in the
United States since his mid-career survey "Feelings," at CCS Bard | Hessel Museum in 2007.
In 2003, on the occasion of GBE’s move from 15th Street to its present location at the intersection of
Greenwich and Leroy Streets in the West Village, Creed created a permanent installation to
inaugurate the new gallery: Work No. 300: the whole world + the work = the whole world is a
black painted text wrapping around the corner of the building’s white brick façade - a mission
statement, a manifesto declaring the continuity between artistic gesture and everyday life. Today
Work No. 300 is a landmark of sorts: Absorbed by its neighborhood, it has acquired a function far
beyond that of mere “artwork,” proving Creed’s position that art exists to illuminate life while being
enveloped by it.
In the new exhibition, Creed will create a new site-specific installation, remaking the entire gallery
floor with a painstaking arrangement of more than 100 types of marble in stripes of many colors and
textures. Expansive in its cultural references, and optically dazzling, this floor will become a ‘painting’
framed by the space of the gallery. The walls will be bare. Engaging the work, each other, and the
world outside GBE’s windows, visitors will prove Creed’s thesis that “works should have space for
people in them.”
In an adjacent gallery created by GBE’s expansion into the former LaFreida Meat facility at 601
Washington, Creed will premiere an important new work: a film of an erection. In the same space he
will show Work No. 909, a curtain that opens and closes at regular intervals. The exhibition will also
include new paintings, as well as a performance.
About the Artist
Martin Creed (b. 1968) is best known for his simple sculptural interventions, including Work No. 200:
Half the Air in a Given Space, Work No. 227: Lights Going and Off. Recent projects include Work No.
1020 (2009), Creed's first ballet presented at Sadler's Wells London; and Work No. 850: Runners
(2009), the 2008 Duveen Galleries Commission at Tate Britain, in which a person runs as fast he can
through the Museum's galleries every thirty seconds. In 2007 he presented Martin Creed’s Variety
Show, commissioned by the Public Art Fund and performed at the Abrons Arts Center in New York.
The sold out stage performance by Creed and his band of musicians and dancers was part music
concert, part theatre, part talk and part dance. He was awarded the prestigious Turner prize in 2001.
For more information please contact - Parinaz Mogadassi parinaz@gavinbrown.biz
Image: Jonathan Horowitz
Opening reception May 9, 2010 4-6p
Gavin Brown's enterprise
601 Washington Street, New York, NY 10014
Tu – Sat 10a – 6p