The exhibition is one of the events to mark the 50th anniversary of the founding of the Moravian Gallery in Brno. Aiming to provide the general public with an insight into the life of an art museum, its concept is based on the application of a rather provocative principle, where the selection and the final composition of the exhibits is put into the hands of non-professionals - coming from different professional and social backgrounds.
This exhibition is one of the events to mark the 50th anniversary of the founding of the Moravian Gallery in Brno. Aiming to provide the general public with an insight into the life of an art museum, its concept is based on the application of a rather provocative principle, where the selection and the fi nal composition of the exhibits is put into the hands of non-professionals - coming from different professional and social backgrounds. The works of art will thus be picked by people holding a public offi ce or running their own business, colleagues, curators, people from related artistic disciplines, celebrity singers and actors. Short descriptions, quotes, or photographs will tell the visitors who picked what and the reason why.
The project attempts to show that in preparing the concept of an exhibition it is possible to work with people outside a museum or gallery institution, and use their values, notions and classifi cation of the world as the base. By this project the Moravian Gallery further explores the idea of collecting while, at the same time, it endeavours to tap the varieties in taste. The appeal of this undertaking consists both in the artistic aspect - the exhibition will present exhibits across the whole spectrum of the MG collections - and in the non-artistic domain, such as the selection of attractive external collaborators from the public.
The underlying presupposition is that the seemingly welcoming face of museum institutions is actually a complicated encoded mechanism, which actively separates the art space from the world around it. Also the visitors play a much more important role than before, making the installations and even individual works of art complete, they are expected to be interactive, get involved in the art world. Engrained conventions and museum strategies are replaced by the potential of openness and the interplay of possible meanings, including the investigation and manipulation of the museum context.
Contact for media
Martina Vašková t +420 532 169174 m +420 724 516672 tisk@moravska-galerie.cz
Opening 18/8/2011 h 5p.m.
Museum of Applied Arts
Husova 14 - Brno
Opening hours: Wensday to Sunday 10am - 6pm, Thursday 10am - 7pm. Closed on Monday and Tuesday.